Alec Baldwin Talks Bitcoin, ‘Bestie’ and Ethereum in New Marketing Campaign As eToro Launches CopyTrader for US Users
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Alec Baldwin Talks Bitcoin, ‘Bestie’ and Ethereum in New Marketing Campaign As eToro Launches CopyTrader for US Users
Hoboken, NJ – October 29, 2019
U.S. users can now automatically copy trades made by eToro’s top investors
eToro, the global trading platform, announced the launch of its CopyTrader™ in the US, which allows traders to set their account to automatically copy all the trades of top-performing crypto asset investors on the eToro platform.
eToro users can access the Copy Traders tab in the app to select from a suite of Popular Investors available for copying. The pool of eligible traders includes crypto influencers like Nicholas Merten, the host of the DataDash YouTube channel, and #11 Ranked Welterweight UFC fighter Ben Askren. With over one million combined followers, these partners were specifically chosen to be copied by the eToro community for their role in growing and promoting the crypto ecosystem.
CopyTrader democratizes investment portfolio management for investors of all kinds. Trades are executed at the same price in real-time and in proportional amounts, enabling any eToro user to execute the same trading strategies of proven crypto investors. Users retain full control of their accounts and can stop copying a trader altogether at any time.
This new tool for retail investors is accompanied by a star-studded marketing campaign. To announce the launch of CopyTrader in the U.S., eToro partnered with Alec Baldwin on a series of ad spots to promote the feature. This intersection between crypto and Hollywood is a notable continuation of mainstream adoption of crypto.
Yoni Assia, co-founder and CEO of eToro, said,
“CopyTrader empowers the eToro community to collaborate in improving the experience of investing for traders of all levels of experience. Our traders are able to comment, share, and engage with each other in a way that’s unique across all asset classes. We built CopyTrader to bring the tremendous value of network effects inherent to social platforms into the world of investment advice.”
Crypto traders who are accepted into the Popular Investor program can earn compensation for being copied by the eToro community. eToro is dedicated to attracting top crypto traders from across America, offering advanced charting tools and social network scalability to help them further monetize their trading activities.
Guy Hirsch, US managing director of eToro, said,
“CopyTrader can help anyone to build their wealth in a simple and transparent way. Users who want to leverage the crypto asset class can now simply look for an investor with a proven track record and just hit copy to execute the same trades automatically. CopyTrader allows users with less time or expertise to connect with users who have demonstrated capabilities in the trading space, all on one platform.”
Too Busy to Trade on Your Own? Discover Copy Trading on eToro™
About eToro U.S.
eToro has been a leader in the global fintech and blockchain revolution for over 10 years, servicing more than 11 million registered users from over 140 countries. eToro users trade over $1 trillion in volume per year and share their insights, portfolios, and real-time track records on eToro’s suite of social and educational trading features. Transforming the traditional money management industry, eToro users can automatically copy the trading strategy of the leading traders in our community. Copy the smart money with eToro.
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