A recent poll of 11,587 people reveals which of the leading cryptocurrency exchanges people believe is the most secure. Each of the four exchanges on the poll, Coinbase, Binance, Bitmex and OKEx, have cultivated huge customer bases around the world.
Participants chose Binance as the most trusted exchange. The Malta-based trading platform, which commands the highest trading volumes for the crypto spot markets, burst onto the scene last year. It has one of the most engaged leaders in cryptocurrency, CEO Changpang Zhao.
San Franciso-based Coinbase took second place, followed by Hong Kong-based exchange BitMEX, which has the highest trading volumes for crypto derivatives, and Malta-based OKEx.
Binance recently satisfied a community of crypto traders who urged Zhao to make XRP base pair for crypto-to-crypto trades.
In addition to granting the request, Zhao regularly asks the community to suggest cryptocurrencies for new listings. He also maintains an active Twitter account of 263,000 followers where he has tweeted about both Elon Musk and Jeff Bezos, naming them as the type of highly visible tech leaders – with Millennial and mobile cred – whose possible entry into cryptocurrency would be a big win for the space.
Zhao also frequently appears at blockchain conferences and on televised interviews to discuss his company’s plans for global expansion and to explain why he remains Bitcoin bull despite the bear market. He’s established Binance Labs, a venture capital arm for blockchain startups, as well as Binance Academy, an educational initiative for the crypto-curious.
Earlier this year, at the United Nations Conference on Trade and Development, Binance launched the Blockchain Charity Foundation (BCF), a fully transparent, blockchain-based donation portal that has raised $664,503.
While these initiatives have helped Zhao build his reputation as a community-oriented leader who values input, feedback and participation from his user base of millions, Zhao vows that the company’s internal risk management system is keeping customer funds safe.
YouTube and Twitter followers have spawned their own cultural phenoms. There’s the must-watch Bizonacci video vouching for CZ and Binance safety, as well as the hashtag “#safu” – to champion the acronym for Secure Asset Funds for Users, a Binance cold wallet that can be used to compensate customers in case of losses sustained from an extreme event.