There are so many crypto companies popping up around the world that it’s becoming very hard to keep up. However, many investors are now starting to finally realize that not every crypto project has its merits and not all are guaranteed to succeed.
The idea of guaranteed success was planted during the 2017 initial coin offering craze when pretty much everybody and their mother was making a coin and then selling it as fast as possible.
In the midst of the chaos, very few investors paid attention to the people behind the ICOs, as everything was developing so fast. There were moments when investors failed to read the project’s whitepaper before investing.
Since things have calmed down, we can analyze the role of each individual during an ICO or the initial phases of growth. Let’s find out the three individuals who have the most responsibility to bear in a crypto company, especially during an ICO.
The CEO
The CEO of the company is usually the face of the whole project. If this person is somehow regarded as unprofessional, incompetent or untrustworthy, the whole project is in danger of falling through and never making it to the list of successful blockchain firms.
Nearly all crypto companies have to face this issue at some point. They need to showcase their CEO as well as possible, and that’s why, in most cases, large funds are required so he or she can represent the company at a large-scale international conference or at a simple community gathering.
In essence, the CEO is the brand of the company. If he or she fails to uphold the values of the brand, then no amount of marketing strategies and tactics can generate success.
It’s easy to sometimes see CEOs as people who sit and do nothing all day while other employees are building the project, but in most cases, especially for crypto companies, the CEOs are hard at work building a company’s trust, brand loyalty and recognition.
They usually do it through constant engagements on social media and various AMA sessions so that people get to know them and their brand better.
The Developer
The developer is the backbone of the project. He or she will bear nearly all of the responsibility for making sure the platform is up to date and compliant with the customers’ needs.
Therefore it is imperative for the company that they hire professionals who have months, if not years of experience in the blockchain industry. In most cases, you’ll see companies promote their employees by showcasing their social media accounts, such as Facebook and LinkedIn.
Those social media accounts are worthless when it comes to developers. What determines the success and efficiency of this employee is their GitHub page, as it is the repository of everything the person has created in the past.
If the firm wants to promote its developers, the first thing they need to focus on is their GitHub, as that’s where potential customers can learn about a project’s chances for success.
It is advisable for future investors who are contemplating an investment in an ICO to grab a friend or co-worker who is well-versed in programming so that they can give a thorough review of the developer’s past projects.
The Marketer
The marketer’s job is to reach as many people as possible through the company’s campaigns.
The crypto project is always reliant on sourcing as many funds as possible. As long as the company is well supplied with funds, they can grow their space, expand their team and enter a new market.
Whenever you’re researching the team, take a good look at the marketer’s experience and whatever plans they propose in the whitepaper.
Often times, a lackluster marketing campaign simply launching promotional material online is not enough to bring in as much traffic as the company may want.
Look for innovative tactics such as infographics, custom-made pictures, video material, audio material, podcasts and various other resources that help build brand recognition and loyalty.
A marketer’s goal is always for the long term. As soon as they attract an audience, it is their responsibility to help the company keep it.
Why are these people so important?
When we look at them separately, it could be said that anybody can fill those roles and perform as a one-man team, but in this day and age, the amount of content that needs to be produced for a successful project simply cannot be handled by one person even if he or she works 24/7 without sleep or a bathroom break.
The last thing that determines the success of a crypto company or an ICO is team chemistry. If there have been quarrels or unsatisfied ex-employees, it may indicate that the team doesn’t mix well, and may therefore under-deliver on the final product.
Regardless of whether it’s an ICO or a privately funded project, the end-consumer needs to be aware of the people who deliver the product.
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