Microsoft veteran Alex Solomon is venturing into the world of crypto, serving as the new executive director of enterprise platforms at Enjin.
Enjin is an Ethereum-based gaming platform that allows developers to integrate crypto assets into games and apps without having to write complex blockchain code.
Solomon previously worked with Enjin during the development of Azure Heroes, a blockchain-based badge program designed to reward the achievements of developers building on Azure.
In a blog post, Solomon says leaving Microsoft was a difficult decision and explains what prompted him to join Enjin.
“I saw them as a young company committed to innovating and pioneering in this fast-moving space…
And importantly, our vision was aligned on what a scaled service offering might look like, with the aim to help customers rapidly create and deploy their own token economies.”
As the new lead of Enjin’s Enterprise arm, Solomon says his goal is to help organizations find marketing and community engagement opportunities, as well as boost their customer retention and acquisition strategies.
“Ultimately, we aim to offer a full-service stack that enables businesses to create powerful token projects quickly through a template-driven experience.
For those customers considering larger, more involved projects, consulting services will help with a structured, hands-on approach to defining the vision and strategy required to meet business objectives.”
Featured Image: Shutterstock/Larich