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March 14, 2023

Brian Armstrong Reveals Coinbase’s 5-10 Year Game Plan As COIN Stock Rallies

By Daily Hodl Staff

The CEO of the top US crypto exchange by trading volume is revealing his firm’s short to medium-term plan amid a stock rally.

On the Bankless podcast, Coinbase CEO Brian Armstrong says Coinbase is aiming for a more sustainable and predictable revenue model for weathering crypto cycles.


“Trading fees are going to be big for a long, long time. But the problem is that they’re more volatile. What we’ve been doing over the last five years or so is helping shift more of our revenue into what we call ‘subscriptions and services,’ which is a little more predictable. That’s things like: USD Coin and custody fees and staking and even things like Coinbase Card.

What’s really cool is that in our last earnings that we shared about Q4, we shared that about 47% of our revenue is now from subscriptions and services. Almost half. And that’s allowing us to build a more predictable business…

I think that these crypto cycles are quite challenging to manage through. It’s high highs and low lows. Having more predictable revenue is actually going to help us a lot as a company. As operators but also as a public company.”

COIN is trading for $64.32 at time of writing, up over 8% on the day. COIN is up over 18% since Friday, and up nearly 100% from its all-time low of $33.



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