Twitter has partnered with the investment platform eToro to offer a streamlined process for crypto and stock trading.
The new partnership will enable Twitter users to see real-time prices for an expanded list of stocks, commodities, exchange-traded funds (ETFs) and crypto assets through the social media company’s “$Cashtags” feature, and they can immediately click through to the eToro platform to trade them, according to a recent press release.
Twitter first rolled out $Cashtags in December and has since seen an average of 4.7 million $Cashtag searches day. The most-popular $Cashtag so far has been $TSLA (Tesla), with $BTC (Bitcoin) also in the top five.
In total, Twitter witnessed 498 million tweets about business and finance in the first 90 days of 2023.
Says Yoni Assia, chief executive and co-founder of eToro,
“Financial content on social media has provided education to many who have felt excluded by more traditional channels. Twitter has become a crucial part of the retail investing community – it’s where millions of ordinary investors go every day to access financial news, share knowledge and converse.”
Twitter made a splash in the crypto world earlier this month when the social media giant’s celebrity owner, Elon Musk, changed the company’s icon to the Dogecoin (DOGE) logo.
DOGE surged more than 30% to cross into the $0.0100 level but lost most of those gains after Musk reverted Twitter’s logo back to its iconic blue bird just a few days later.
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