They want our attention: Blockchain-based digitial advertising

Smart money says the blockchain may free us from Facebook ads — and revolutionize the way advertisers try to devour us. They’ll do it directly, without an agent or a middleman.

We don’t promote coins here but we do like to explore and analyze concepts that promise to annihilate entire industries.

So there’s BAT (Basic Attention Token). Check out the video.

“You [take] the idea of the coin in a blockchain and you abstract it out to anything, literally anything that can be turned into a token,” says Lex Sokolin, global director of fin-tech strategy of Autonomous Research, an independent research provider based in London. “For example instead of having advertisers pay Facebook in order to reach you and me, advertisers can pay us directly, because we control tokens that can monetize our attention.” – Christian Science Monitor

 

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