VeChain Brings Blockchain to Adidas and High-End Shoe Artist Commissioned by Nike and Kobe Bryant
VeChain, a Singapore-based cryptocurrency and blockchain platform, is bringing style to its brand by partnering with SBTG (aka Mr. Sabotage), the prominent shoe artist who has worked on iconic designs for Nike and Kobe Bryant, Puma, Reebok and Asics.
On October 26th-28th, VeChain will showcase their special SBTG shoes implanted with chips using blockchain technology as part of the brand showcase event Street Superior. The chip will allow customers to check for authenticity and proof of origin.
The money shot! Mr & Mrs SBTG showing how @vechainofficial technology works on their latest limited edition collection. Here’s to 2018 and beyond! @vechainofficial #VeChainXSBTG #blockchain #fashtech #streetwear pic.twitter.com/br9uTef0C8
— Sarah (@mspandorah) October 26, 2018
Upon entry into the event, attendees will walk through a time capsule of 20 different SBTG shoes ranging from the earliest to the latest editions. The final shoe displayed will be the “shoe of the future” aka the “SBTG and VeChain” shoe.
Amidst a growing counterfeit clothing industry, users will be able to scan the chip and see photos of their shoes being made as well as a private video from SBTG, all stored on the VeChainThor Blockchain.
VeChain will be showcasing more shoes from November 10 – 11 for the Singapore Tourism Board. SBTG will feature 11 pairs of Adidas shoes with VeChain chips implanted in them.
VeChain has been actively trying to get their name out into the world in a variety of industries. Apart from the fashion events, the company was featured on CNBC’s “Advancements With Ted Danson” in September, and they partnered with People’s Insurance Company of China, one of the world’s largest insurers, in the same month.
VeChain is the 20th largest cryptocurrency with a market cap of $613 million.