For some crypto enthusiasts, few things sound better than getting off work and buying a cold one with your hard earned satoshis. BrewDog, a prominent British brewery that recently opened its 10th London bar, is open for crypto business.
The new bar, located in London’s financial district of Canary Wharf on the Isle of Dogs, accepts Bitcoin and Bitcoin Cash as payment. The launch featured a crypto giveaway for customers. They won wallets pre-loaded with a random amount of Bitcoin Cash, worth $15 – $128 (£12 – £100).
And our winner of £500 #BCH is…
— BrewDog Canary Wharf (@BrewDogCanaryW) October 22, 2018
Further embracing the financial focus, BrewDog is launching ‘Hop Exchange,’ a draft beer that fluctuates with the movement of the Financial Times Stock Exchange 100 Index (FTSE 100). When the market goes down, the price lowers. When it goes up, the price rises.
“Whichever of our beers is on the Hop Exchange will vary in price depending on how the markets are doing. As the FTSE falls, the Hop Exchange beer will become cheaper by the same percentage difference and vice versa.”
More flashy financial features
- An electronic dot matrix will relay the day’s latest trading results along with the correlating price fluctuation.
- The new BrewDog location joins BrewDog Clerkenwell in becoming a cashless bar.
- BrewDog plans to go cashless and offer crypto at its other sites around the globe.
The company launched in 2007 and has opened over 70 bars worldwide. They have two home base breweries, one in Ellon, Scotland and one in Columbus, Ohio.