The Litecoin Foundation is partnering with K-Pop concert production company, C&U Entertainment Global, to bring Litecoin (LTC) to mainstream music lovers.

Litecoin will offer the best seats in the house with Ultra VIP tickets, for purchase in LTC, for an upcoming K-Pop concert on April 6th. The concert features K-Pop sensations Kim Jong Kook, Ailee, as well as WheeSung, HaHa, Huh Gak and Skull.

The Litecoin team will head to George Mason University where the event will be held to promote crypto and Litecoin.

Says Litecoin creator Charlie Lee,

“These entertainers have millions of followers across the globe, who in large part, are familiar with cryptocurrency and are historically early adopters of new technologies. The ability to tap into this type of audience through education and real world use cases can be really powerful for Litecoin.”

Source: K-pop star Kim Jong Kook has 2.6 million Instagram followers

K-pop, or pop music from South Korea, has an audience of millions around the world. The genre has mainstream traction among Millennial fans, generating 5.3 billion tweets in 2018 and prompting an increasing number of K-pop artists from South Korea to book tours in the US.

According to Litecoin,

“South Korea, the home of K-pop, also happens to be a hotbed for cryptocurrency. The country of 50 million has historically shown a high level of technology adoption and possess an infrastructure and framework that has allowed it to cultivate a thriving cryptocurrency ecosystem. South Korea has been a microcosm of the broader Asian cryptocurrency market, which has played a major role in global activity. In fact, past research has reported that Asian investors account for over 75% of daily cryptocurrency trades.”

Litecoin says the concert at George Mason University may be the first of several events as part of the collaboration between the Litecoin Foundation and C&U Entertainment, as they work toward blend K-pop fans with crypto enthusiasts to bring Litecoin to the masses.

The Litecoin Foundation says it will make Ultra VIP tickets available on their website. General tickets are on sale at Ticketmaster.

The K-pop music collab is one of many new efforts from Litecoin to gain mass exposure by connecting with audiences through mainstream venues. It recently collaborated with professional sports league GLORY and mixed martial arts promotion company UFC.