Block.one is launching a new social media network called Voice. The platform will be built on EOS, a public blockchain, stripping away corporate controls. The development team says content creation will be fully transparent and that the new social network will avoid the types of pitfalls that have made users and government officials wary of Facebook.
According to the official announcement,
“Voice is a more transparent social media platform for the world, where the value of good content gets circulated right back into sustaining the community, not corporate bottom lines.”
CEO Brendan Blumer says Voice will flip the Facebook model, prioritizing people over profits.
“The truth is, current social media platforms are designed to use their users. Just look at the business model. Our content. Our data. Our attention. These are all incredibly valuable things. But right now, it’s the platform, not the user, that reaps the reward. By design, they run by auctioning our information to advertisers, pocketing the profit, and flooding our feeds with hidden agendas dictated by the highest bidder. Voice changes that.”
Blumer says transparency will be a core part of the user experience. Every single contributor will play by the same rules, eliminating hidden agendas, sneaky algorithms, bot mobs and data tracking.
The platform is open for beta users and is looking for real people made of flesh and blood.
“Are you a human? If so, you’re ready to make a profile! We use a special authentication system to make sure every user on Voice is an actual person. No robo-mobs. No catfish. No burner accounts.”
The credit-based model incentivizes users to generate content by rewarding creators with Voice tokens.
“Your post goes live! When other users like it, you earn Voice tokens and your post gains visibility. The more popular your post — the more you earn.”
Gamification allows users to spend tokens for leverage.
“Use your tokens to put your opinion on top and ensure your voice is heard. If someone else raises their Voice above yours, you get your tokens back plus some extra Voice.”
Block.one raised the bar last June when it launched EOS after its initial coin offering raised over $4 billion. The software solutions company plans to drive mass adoption of blockchain, making it scalable and secure for everyday user-friendly applications.
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