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The Daily Hodl
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21 Million Investors in the US Are Interested in Bitcoin: Grayscale Report

by Daily Hodl Staff
July 25, 2019
in Bitcoin
‏‏‎ ‏‏‎ ‏‏‎ ‏‏‎
‎‎‎ ‏‏‎

In a new study issued by Grayscale Investments in collaboration with Q8 Research, 1,100 US investors reveal that 36% would consider an investment in Bitcoin, representing a potential market of more than 21 million investors, assuming the US investing public is 63 million.

Our survey found that 36% of U.S. investors would consider an investment in $BTC, representing a potential market of over 21mm investors in the general population. What else did we learn about individual investors' perceptions about investing in Bitcoin? https://t.co/hoYOnqPaFL pic.twitter.com/CK35tfjOcQ

— Grayscale (@GrayscaleInvest) July 25, 2019

According to Grayscale, the survey represents some of the first publicly shared data on retail investors and their perceptions of Bitcoin.

Key Points

  • 79% are swayed by Bitcoin’s growth potential
  • 75% like Bitcoin’s scarcity and the prospect of investors competing for a limited pool of the finite asset.
  • 42% of Bitcoin-interested investors are Republican
  • 37% of Bitcoin-interested investors are Democrat
  • 57% of Bitcoin-interested investors are male
  • 43% of Bitcoin-interested investors are female
  • 75% of all investors say that digital crime is their number one fear about Bitcoin
  • 68% of investors interested in Bitcoin say that digital crime is their number one fear about Bitcoin

You can download the full survey here.

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