Amazon has modified a job listing that originally stated the retail giant is looking to build a blockchain-based advertising platform.
The world’s largest e-commerce retailer recently posted the listing on LinkedIn for a software development engineer for its Colorado offices. Amazon’s management is planning to expand its advertising business by using its existing cloud-based infrastructure and online retail data.
The Seattle-headquartered firm’s job post originally read, as reported by Cointelegraph,
“Our new team in Boulder, CO is looking for a [Senior] Software Engineer to work within our Advertising FinTech team focused on a Blockchain ledger, billing and reconciliation systems to provide data transparency on transnational financial data.
This is an opportunity to define a technology architectural direction of a greenfield area for Amazon’s advertising business using the newest technologies.”
After reports surfaced about the company’s potential blockchain ambitions, Amazon quietly removed its reference to blockchain technology. The revision now focuses on the company’s use of a financial ledger.
“Our new team in Boulder, CO is looking for a Sr Software Engineer to work within our Advertising FinTech team focused on a financial ledger, billing and reconciliation systems to provide data transparency on transnational financial data.”
Amazon’s ambitions in the world of blockchain and cryptocurrency are constantly under the microscope.
The company’s cloud service provider AWS debuted last year and gives developers a way to create scalable blockchain networks and ledger applications. Amazon also has numerous blockchain-based patents and owns the domains amazonethereum.com, amazoncryptocurrency.com, amazoncryptocurrencies.com and amazonbitcoin.com.
Last month, Amazon partnered with IDEO CoLab, Deloitte, Fidelity Investments, the Ethereum Foundation and crypto research firm Messari in order to launch blockchain development accelerator, Startup Studio.
The partnership involves ongoing development work on a distributed web incubator that was introduced by IDEO CoLab in February. Amazon and its other partners will be hosting various accelerator programs aimed at helping blockchain-related startups.
Earlier in May, Amazon was awarded a crypto-related patent involving the proof-of-work algorithm used by the Bitcoin blockchain to manage and process transactions on its network.
Notably, Amazon’s main competitor Walmart might be launching its own cryptocurrency. While Amazon has not announced similar plans, a survey conducted by LendEDU in February 2018 found that 52% of 1,000 respondents were in favor of the giant retailer launching its own cryptocurrency.