Domino’s Pizza is giving away $110,000 in Bitcoin (BTC) or cash to a lucky customer in France, according to European digital services company Tessi which is powering the marketing event.
The company’s French website says the big giveaway is in celebration of the company’s 30th birthday. The winner can choose whether to accept the prize in BTC or euros.
Customers have to order pizza online to enter the competition.
Bitcoin has a long history with pizza.
The first real-world transaction using BTC is said to be a pizza purchase. Laszlo Hanyecz traded 10,000 Bitcoin in May of 2010 for two large Papa John’s pizzas.
The Bitcoin is now worth about $102 million.
In February of this year, the crypto startup Fold launched a web-based app called LN.Pizza, allowing people to order Domino’s Pizza via the Bitcoin Lightning Network (LN). The team says it plans to widen its reach and bring LN to major brands such as Dunkin’ Donuts, Whole Foods and Target.
The new competition at Domino’s France will run for about a month and ends on October 6th.