Tech News, Magazine & Review WordPress Theme 2017
  • FEATURES
    • News
    • Bitcoin
    • Ethereum
    • Ripple and XRP
    • Altcoins
    • Trading
    • NFTs
    • Blockchain
    • Futuremash
    • Regulators
    • Scams
    • Crypto 101
  • HODLX
    • Latest Stories
    • FAQ
    • Submit Your Guest Blog
  • INDUSTRY ANNOUNCEMENTS
    • Latest
    • Press Releases
    • ChainWire
    • Sponsored Posts
    • Submit Your Content
  • CRYPTO MARKETS
    • Bitcoin (BTC)
    • Ethereum (ETH)
    • Binance Coin (BNB)
  • BEGINNERS
    • What Is Bitcoin?
    • What Is Blockchain?
    • What Does Hodl Mean?
    • How to Pay Your Bills with Bitcoin
    • Best Bitcoin FAQs
    • Example of Bitcoin’s Purpose
    • Cryptocurrency Has Multiple Meanings
    • Authenticator Alert – Securing Your Crypto
  • SUBMIT
    • Guest Blog
    • Press release
    • Sponsored post
  • EMAIL ALERTS
  • DAILY HODL MIX
No Result
View All Result
  • FEATURES
    • News
    • Bitcoin
    • Ethereum
    • Ripple and XRP
    • Altcoins
    • Trading
    • NFTs
    • Blockchain
    • Futuremash
    • Regulators
    • Scams
    • Crypto 101
  • HODLX
    • Latest Stories
    • FAQ
    • Submit Your Guest Blog
  • INDUSTRY ANNOUNCEMENTS
    • Latest
    • Press Releases
    • ChainWire
    • Sponsored Posts
    • Submit Your Content
  • CRYPTO MARKETS
    • Bitcoin (BTC)
    • Ethereum (ETH)
    • Binance Coin (BNB)
  • BEGINNERS
    • What Is Bitcoin?
    • What Is Blockchain?
    • What Does Hodl Mean?
    • How to Pay Your Bills with Bitcoin
    • Best Bitcoin FAQs
    • Example of Bitcoin’s Purpose
    • Cryptocurrency Has Multiple Meanings
    • Authenticator Alert – Securing Your Crypto
  • SUBMIT
    • Guest Blog
    • Press release
    • Sponsored post
  • EMAIL ALERTS
  • DAILY HODL MIX
No Result
View All Result
The Daily Hodl
No Result
View All Result

Cardano Partnering With Billion-Dollar Footwear Company to Battle Counterfeit Goods: Report

by Daily Hodl Staff
September 30, 2019
in Blockchain

Cardano, a public blockchain, is reportedly partnering with major shoe brand New Balance to help combat counterfeiters.

By authenticating the company’s premium line of training shoes, Cardano can produce blockchain-based data that consumers and retailers can trust, adding value to products and solving real-world problems of physical goods.

Charles Hoskinson, co-creator of Ethereum and CEO of IOHK, the development company behind Cardano, tells Decrypt,

“It provides a lot of things to New Balance that they’re really struggling with. Last year New Balance confiscated around 25 million pairs of fake shoes. Authentication is a very expensive proposition for a bunch of brands. What we can bring to the table is not only a very better way for them to accommodate this but also potentially create a marketplace.”

Similar to VeChain, a blockchain platform for enterprises that has formed several corporate partnerships to authenticate goods by tracking data along the supply chain, Cardano can challenge the counterfeiting industry that has swelled to an estimated $1.13 trillion in losses in 2018, according to data compiled by the International Trademark Association (INTA).

According to the INTA report,

“In 2022, the total estimated value of counterfeit and pirated goods including digital piracy is projected to reach an astounding $1.90–$2.81 trillion.”

Says Hoskinson,

“Rolex, Louis Vuitton, Gucci – if you work with these companies, you can dramatically reduce counterfeiting risk, create better supply chains and better markets for their goods.” 

Founded in 1906, Boston-based New Balance is one of the world’s major sports footwear and apparel manufacturers. The company reports annual net sales of $2.8 billion.

New Balance is expected to make an official announcement about the Cardano partnership in October.

[the_ad id="42537"] [the_ad id="42536"]
Check Latest News Headlines


 
Disclaimer: Opinions expressed at The Daily Hodl are not investment advice. Investors should do their due diligence before making any high-risk investments in Bitcoin, cryptocurrency or digital assets. Please be advised that your transfers and trades are at your own risk, and any loses you may incur are your responsibility. The Daily Hodl does not recommend the buying or selling of any cryptocurrencies or digital assets, nor is The Daily Hodl an investment advisor. Please note that The Daily Hodl participates in affiliate marketing.
Submit a Press Release

Industry Announcements

  • DAM Finance Closes $1.8 Million Pre-Seed Funding Led by DFG and Jsquare for Cross-Chain, Portfolio-Backed Stablecoin
    August 19, 2022
  • Kingdom Quest Launches Token IDO on Poolz
    August 18, 2022
  • W3 Storage Lab Raises $3 Million in Pre-Seed Round
    August 18, 2022
  • Massive Online PFP NFTs Meetup in the Mega World
    August 18, 2022
  • DeFi Yield Protocol (DYP) Anticipates Metaverse Platform Launch With Listings on Coinbase, Huobi and MEXC
    August 17, 2022
  • Former Navy SEAL and Author Willard Chesney Joins CBS SEAL Team Actor Justin Melnick With NFT Collection Release on the ReserveBlock RBX Network, Proceeds To Benefit the Boot Campaign
    August 16, 2022
  • Oraichain Introduces Accelerator Program for DApps Building on Its AI Layer One Ecosystem
    August 15, 2022
Submit a Guest Post
ADVERTISEMENT
Bitcoin
$21,371.73
$21,371.73
8.77%
Ethereum
$1,698.90
$1,698.90
9.45%
Cardano
$0.464415
$0.464415
12.54%
XRP
$0.343917
$0.343917
9.38%
Dogecoin
$0.069687
$0.069687
10.86%

Spotlight

  • Here’s What’s Next for Bitcoin, Ethereum, Solana and One Gaming Altcoin, According to Top Crypto Trader
    August 13, 2022
  • Top Crypto Analyst Predicts Breakouts for Bitcoin and Ethereum, Says Short Selling BTC and ETH Dangerous
    August 16, 2022
  • Here’s What’s Next for Bitcoin, Ethereum, Binance Coin and a Leading Dogecoin Rival, According to Crypto Trader
    August 18, 2022
  • Man From Ohio Charged by CTFC for Alleged $12,000,000 Crypto Ponzi Scheme
    August 14, 2022
Finance Magnates London Summit Banner
DON'T MISS A BEAT
Crypto headlines delivered daily
to your inbox
BTC, ETH, XRP news alert options
By joining The Daily Hodl news list you agree to our
Terms and Conditions and Privacy Policy.
Featured Image: Shutterstock/Billion Photos

Cryptocurrency news and analysis, covering Bitcoin, Ethereum, Ripple, XRP, altcoins and blockchain technology

Categories

Bitcoin • Ethereum • Trading •
Ripple and XRP • Altcoins •
Blockchain • Regulators •
Scams • Crypto101 • HodlX •
Futuremash •
Industry Announcements

ABOUT US | EDITORIAL POLICY | PRIVACY POLICY
TERMS AND CONDITIONS | CONTACT

JOIN US ON TELEGRAM

JOIN US ON TWITTER

JOIN US ON FACEBOOK

COPYRIGHT © 2017-2022 THE DAILY HODL

No Result
View All Result
  • FEATURES
    • News
    • Bitcoin
    • Ethereum
    • Ripple and XRP
    • Altcoins
    • Trading
    • NFTs
    • Blockchain
    • Futuremash
    • Regulators
    • Scams
    • Crypto 101
  • HODLX
    • Latest Stories
    • FAQ
    • Submit Your Guest Blog
  • INDUSTRY ANNOUNCEMENTS
    • Latest
    • Press Releases
    • ChainWire
    • Sponsored Posts
    • Submit Your Content
  • CRYPTO MARKETS
    • Bitcoin (BTC)
    • Ethereum (ETH)
    • Binance Coin (BNB)
  • BEGINNERS
    • What Is Bitcoin?
    • What Is Blockchain?
    • What Does Hodl Mean?
    • How to Pay Your Bills with Bitcoin
    • Best Bitcoin FAQs
    • Example of Bitcoin’s Purpose
    • Cryptocurrency Has Multiple Meanings
    • Authenticator Alert – Securing Your Crypto
  • SUBMIT
    • Guest Blog
    • Press release
    • Sponsored post
  • EMAIL ALERTS
  • DAILY HODL MIX

© 2022 The Daily Hodl