Pop and blockchain technology are colliding in a new collab. Travis Scott has inspired a limited-edition with Nike, Melbourne-based designer Chase Shiel (not to be confused with Scott’s DJ Chase B) and the Australian lifestyle community group The Kickz Stand.
Consumers can track the new footwear, dubbed AM1 Travis Scott ‘Street’ & ‘Superior’, on VeChain, a public blockchain that reveals authentic information, such as country of origin, that can protect buyers and fans from scooping up fakes.
By using the VeChain app, consumers can instantly retrieve details from the blockchain, which contains an immutable, tamper-proof digital record of information for retail products. Shoppers can identify Travis Scott branding by scanning the tagged shoes with their phones.
According to the app,
“Chase’s ethos is ‘creative collaboration’ and with this he presents these extremely limited custom Air Max 1s in cooperation with The Kickz Stand. All sneakers are verified and powered by VeChain ToolChain.”
The Houston rap star has a long history with footwear. His hometown-inspired Nike Air Force 1 will drop on November 16th, reports Sneaker News. Chase B, Scott’s DJ, recently appeared on YouTube’s Sole Collector to talk about the latest inspirations. He’s known Scott since he was nine and says the globetrotting duo are always on the hunt for sneakers.
When asked about a store, Chase B says it’s coming.
“It’s a clothing store. We’re gonna have some other brands in there. We’re gonna have, of course, our own space, village, brand. We’re gonna sell some merch in there.”
