Powerhouse Supermarket Group Partners With Nestlé and IBM, Bringing Blockchain Food Tracking to Millions
Swiss multinational food and drink conglomerate Nestlé and giant French retailer Carrefour will use blockchain technology to track their Guigoz Bio 2 and 3 infant milk products “from dairy to shelf.” Consumers will be able to access all information by scanning the QR code with their smartphone.
According to a company release,
“[Blockchain, a] major technological advance is expected to boost consumer confidence by providing transparency on product checks and origins and is now available for all GUIGOZ® Bio 2 and 3 packaging across sales channels.”
Nestlé will share production data for Guigoz Bio 2 and 3, produced by Laboratoires Guigoz and sold in France.
Carrefour will provide its expertise in consumer-focused blockchain development. The supermarket chain has over 5,600 stores in France, including convenience stores, as well as e-commerce and express delivery through mobile apps to service over three million customers daily.
The blockchain platform was developed using the IBM Food Trust, a product tracking solution for food safety that allows suppliers, distributors, retailers and consumers to share global supply chain information securely. For parents it brings security for infant nutrition.
“For Nestlé and Laboratoires Guigoz, this innovative blockchain technology creates a new benchmark for transparency and the high standards of care required to ensure the quality of their products.”
Says Emanuel Delerm,
“‘In Carrefour we have been working all these years in blockchain because we are facing customers and their questions about guarantee, efficiency, biodiversity, traceability.”
In April, Nestlé, Carrefour and IBM collaborated on a blockchain that tracks the supply chain of Mousline, a popular brand of instant mashed potatoes, from potato fields to the store.