Cardano creator Charles Hoskinson says the platform is gearing up for a major marketing push next year.
In a recent ask-me-anything on YouTube, Hoskinson says his team recently met with McCann, a global ad agency network with offices in 120 countries.
“We now get to focus on telling the story. I went to Ireland on my way back from Switzerland and we met with McCann. They’re a major marketing firm. They work with Microsoft and Coca-Cola and all these other big brands.
And we just got to tell the story of Cardano. And now they’re going to start talking to the ambassadors, all of the product managers, and we’re getting ready for a major brand refresh in 2020 and a huge marketing surge in 2020.”
If all goes well, Hoskinson says he thinks Cardano’s smart contract network could one day have a billion users.
“Because now, all these things are coming online, it’s about time to tell the world why these things are great and why these things took so long to build and what’s so magical about them and why we feel we’re the best cryptocurrency on the planet. And to go for number one. I’m not satisfied with Cardano being at the back of the pack or us also being an experimental product.
We built Cardano to be a world financial operating system and it’s about damn time it get that kind of usage. So ideally, if what we’ve done is right, we should have a billion users. So let’s go find them.”
Overall, Hoskinson appears more bullish on blockchain and crypto than ever.
He says crypto critics will one day have to explain why they were so wrong on the emerging technology.
“As for our critics, well they can just watch us win. And then they can explain to the world why they got it wrong later. Like Paul Krugman had to with the internet. So, who cares about them.”