The CEO of crypto payment processor Aliant says the company is actively talking to additional professional sports teams about the possibility of supporting LTC.
In a new interview with FOS, Eric Brown says Aliant is pushing to build momentum for crypto adoption in the world of sports.
“We’re talking to a couple of other teams. We figured if we got one team in place, others would follow. We do feel it will be successful in rolling that out.”
LTC was named the official cryptocurrency of the Miami Dolphins in July. Through Aliant, fans can buy raffle tickets using LTC and BTC.
The partnership also grants LTC in-game branding and advertising at the team’s stadium and across its online properties and digital content.
Litecoin creator Charlie Lee says the deal with the Dolphins is part of the Litecoin Foundation’s efforts to bring mainstream attention to the nascent cryptocurrency market.
“This collaboration propels Litecoin in front of an audience of millions of people around the world at a time where adoption of cryptocurrencies continues to gain momentum and the ecosystem is able to support real-world use cases in ways previously not possible.”
The Litecoin Foundation has also partnered with the mixed martial arts promotion company UFC, the pro sports league GLORY and the K-Pop concert production company, C&U Entertainment Global.