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KFC Testing Blockchain Technology to Boost Transparency in Advertising

by Daily Hodl Staff
April 29, 2020
in Blockchain

Global fast food chain KFC is reportedly testing a blockchain platform designed to improve transparency in the world of advertising.

KFC Middle East will utilize a blockchain-based solution to track ad campaigns and verify the delivery of ads to increase the company’s visibility and eliminate fraud, reports AMEinfo.

[the_ad id="93550"]

Ozge Zoralioglu, chief marketing officer at KFC and Yum! Brands, says the company expects the solution to streamline the process of generating and analyzing credible and tamper-proof data on how its advertising network is performing.

“Historically, marketers have collected data from various different sources and run a campaign pegged on these mismatched insights.

Today, marketers must get to the original source of the data: the consumer. Blockchain technologies ensure that they get first-hand information from the target audience themselves.”

This is the second time KFC has entered the realm of blockchain technology.

In 2018, KFC Canada sold a “Bitcoin Bucket” that could be bought with BTC through the crypto payment portal BitPay.

 
Disclaimer: Opinions expressed at The Daily Hodl are not investment advice. Investors should do their due diligence before making any high-risk investments in Bitcoin, cryptocurrency or digital assets. Please be advised that your transfers and trades are at your own risk, and any losses you may incur are your responsibility. The Daily Hodl does not recommend the buying or selling of any cryptocurrencies or digital assets, nor is The Daily Hodl an investment advisor. Please note that The Daily Hodl participates in affiliate marketing.

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