Ripple is creating a new role to expand its presence among Wall Street institutions and improve its narrative in the crypto community.
In a new job listing, the San Francisco startup says it’s looking for a vice president of marketing. The role is designed to build Ripple’s corporate brand by threading the needle and simultaneously targeting large players in the world of finance and influential participants in the world of cryptocurrency.
“This person’s three key charters will be: operationalizing and rapidly scaling Ripple’s B2B marketing funnel; building its corporate brand in a complex marketplace comprised of very diverse audiences – from Wall Street financial institutions to crypto influencers; and leading the testing and expansion of Ripple’s B2B2C brand to people who send and receive money internationally.”
The opening is also designed to clarify the connection between Ripple and the crypto asset XRP.
Ripple says the new hire will focus on:
“Building brand awareness and shaping market perception through global integrated campaigns in partnership with our Design and Corporate Communications teams [while] developing our corporate narrative and thought leadership platforms to continuously increase our global market leadership and clarify the relationship between Ripple and XRP.”
Ripple is the sole owner of 55,878,123,014 XRP, with more than half of the total supply. Its latest sales report shows that in the first quarter of this year, the company sold $1.75 million over-the-counter.