Atari Preparing to Begin Selling Ethereum-Based Crypto Asset in November

California-based gaming firm Atari has teamed up with Bitcoin.com Exchange ahead of the sale of its Ethereum-based crypto asset ATRI.

Globally recognized as a pioneer in interactive entertainment, the company behind classic video games like Pac-Man, is now betting heavily on blockchain as it creates a cryptocurrency specialized in the video game industry. In a press release, the Atari Group announces that it has chosen Bitcoin.com Exchange to host the sale of its ERC20 token, ATRI, which is set to launch in November. 

Initially, Atari plans to use the tokens in domains where it already has an established presence, including casino games, video games, and blockchain games. Atari Chain CEO Frédéric Chesnais says the company has big plans for the incoming crypto asset. 

“Our goal is to keep adding use cases in the industry and sponsor the emergence of an ecosystem centered around the Atari token and the Atari brand, offering new types of decentralized services on the blockchain.”

While Atari highlights that its crypto asset seeks to power the video game space, the unique value proposition of ATRI is not yet clear.

The public sale will be initiated on Bitcoin.com Exchange in early November with the opening of a public portal where users can undergo Know Your Customer (KYC)/Anti-money laundering (AML) verification ahead of the token’s launch. During the sale, users can purchase the Atari token using mainstream cryptocurrencies like Bitcoin, Ethereum, Litecoin and Bitcoin Cash. Atari plans to list ATRI on multiple platforms to allow greater liquidity. 

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