June 4, 2021 – New York, New York
The Marilyn Monroe Estate has partnered with Ethernity Chain to eternalize the star’s legacy in the blockchain.
The Marilyn Monroe Estate and blockchain platform Ethernity Chain (CCC:ERN-USD) announces ‘Marilyn Monroe Metamorphosis,’ a curated collection of art by today’s emerging artists from around the globe in honor of the beloved icon’s milestone 95th birthday.
Marilyn Monroe Metamorphosis will be available for auction for 72 hours beginning June 1, 2021, at 12 p.m. EDT, exclusively at marilynmonroeforever.com.
Inspired by Marilyn’s multi-dimensionality, complexity and status in the world of pop culture, this next generation of artists featured in Marilyn Monroe Metamorphosis envision the immortality of Marilyn in a manner that propels her legacy forward, while nodding at her storied history as a powerful woman who made her own way.
Jim Gibb, creative director at the Marilyn Monroe Estate, said,
“Marilyn Monroe’s persona has captured the imagination of artists, creators, and art collectors for decades. From Richard Avedon, to Andy Warhol, to Cindy Sherman, to Willem de Kooning, artists have made the iconic actress an indelible part of American contemporary art. Through groundbreaking NFT technology, her image will continue to fascinate and inspire the art community through this new medium.”
Nick Rose, founder and CEO at Ethernity Chain, said,
“We are ecstatic about partnering with the Marilyn Monroe Estate on Marilyn Monroe Metamorphosis. Ethernity is honored to be the first platform to continue Marilyn’s legacy from the era of pop art, to the era of NFTs and the blockchain. There could not be a more iconic first female celebrity to drop on Ethernity.”
Marilyn Monroe Metamorphosis will be available for auction for 72 hours beginning June 1, 2021, at 12 p.m. EDT, exclusively at marilynmonroeforever.com.
Marilyn Monroe is one of the most influential pop culture icons of all time. A true trailblazer, Monroe forged her own path, embracing her individuality and pursuing her passions in an era when paths for women were few. Her pioneering spirit, independence and confidence, along with her incomparable star power, continue to inspire modern generations and transcend cultures and backgrounds. Partnerships with both luxury and mass-consumer brands, in addition to an extensive merchandising program, reinforce her status as a global icon.
For more information and exclusive updates, follow @marilynmonroe on Instagram, Facebook and Twitter.
Ethernity Chain is a community-oriented platform that produces limited edition authenticated NFTs and trading cards created by your favorite artists and endorsed by notable figures. Built on the Ethereum network, it aims to build the biggest A-NFT library, reward its creators and raise funds for charitable causes forever. It’s a win-win situation in which everyone benefits, from NFT collectors, to charities that work with some of the most vulnerable members of society. Its unique DeFi applications allow ERN token holders to farm rare A-NFTs, stake, farm and vote on proposals that will amend the Ethernity Chain ecosystem. You can get exclusive NFTs by auction sales or farming ERNs and accumulate rewards that you can use to redeem collectibles. A portion of the sales proceeds goes to our charity partners.
Michelle Ciciyasvili, Authentic Brands Group
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