Movie theater chain AMC says consumers can now purchase gift cards in crypto and use them at their venues.
AMC chief executive officer Adam Aron tells his 187,000 Twitter followers that moviegoers can now load up gift cards with $200 worth of Dogecoin (DOGE) and other cryptocurrencies per day to use online and in physical stores.
“Huge news Dogecoin fans! As we work to accept online crypto payments, now you can buy AMC Theatres digital gift cards (up to $200 per day) with Dogecoin and other cryptocurrency using a BitPay Wallet. Accepted on our website, mobile app, and in theatres.”
Earlier this year, Aron conducted a poll on Twitter asking consumers whether AMC should accept the meme coin as a form of payment or not. Out of the 144,000 respondents, an overwhelming 77% of them said yes.
Because of this poll, Aron said it’s “clear” that consumers want AMC to accept payment in Dogecoin and that the company would start looking for ways to incorporate this feature.
AMC’s announcement comes on the heels of billionaire Mark Cuban saying that shoppers prefer using DOGE to pay for goods and services rather than Bitcoin (BTC).
Dogecoin is exchanging hands at $0.24 at time of writing, a 28% increase from its 14-day low of $0.19, according to CoinGecko.
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