Digital asset marketplace Bakkt is teaming up with a tech giant in hopes of making cryptocurrencies more accessible to its users.
In a new press release, Bakkt announced a partnership with Google on Friday that enables the platform’s customers to add Bakkt Visa debit cards into Google Pay.
According to the statement, the debit card allows customers to purchase goods and services by converting crypto assets into fiat currency. Bakkt’s website says the company will sell enough of the user’s cryptocurrencies to fund each payment.
The new partnership with Google allows Bakkt’s card to be used online and in stores wherever Google Pay is accepted.
Bakkt, which is owned by marketplace infrastructure provider Intercontinental Exchange, also partnered with Google Cloud to help push forward plans to build new analytics along with artificial intelligence, machine learning, and geolocation functionalities on its platform.
Explains Bakkt CEO Gavin Michael,
“This partnership is a testament to Bakkt’s strong position in the digital asset marketplace, to empower consumers to enjoy their digital assets in a real-time, secure, reliable manner. Additionally, partnering with Google Cloud will enable us to continue to build a best-in-class, innovative platform that can undoubtedly scale to meet the needs of millions of users.”
In April, crypto exchange Gemini released support for Google Pay and Apple Pay, allowing users to purchase crypto assets via the payment platforms. US-based crypto exchange Coinbase followed suit and announced an integration with Google Pay and Apple Pay in August.Don't Miss a Beat – Subscribe to get crypto email alerts delivered directly to your inbox
Check Price Action
Follow us on Twitter, Facebook and Telegram
Surf The Daily Hodl Mix
Disclaimer: Opinions expressed at The Daily Hodl are not investment advice. Investors should do their due diligence before making any high-risk investments in Bitcoin, cryptocurrency or digital assets. Please be advised that your transfers and trades are at your own risk, and any loses you may incur are your responsibility. The Daily Hodl does not recommend the buying or selling of any cryptocurrencies or digital assets, nor is The Daily Hodl an investment advisor. Please note that The Daily Hodl participates in affiliate marketing.
Featured Image: Shutterstock/David Sandron/chanchai howharn