NBA superstar LeBron James is teaming up with the Crypto.com exchange to promote the development of Web 3.0 through education.
In a new blog post, Crypto.com says it’s partnering with the LeBron James Family Foundation (LJFF) to provide education and access to participants of the non-profit organization’s I Promise program.
James says that he wants to ensure people from disadvantaged backgrounds are not left behind as new technologies transform the world at a rapid pace.
“Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another. I want to ensure that communities like the one I come from are not left behind.
Crypto.com and I are aligned on the need to educate and support my community with the information and tools they need for inclusion.”
The I Promise program assists public school students and their families in James’s hometown of Akron, Ohio.
Singapore-based Crypto.com says of the initiative,
“Web3 promises to deliver a more fair and equitable internet, owned by the builders, creators and users. That promise can only be realized through the active engagement of diverse participants.
Through this partnership, I Promise students and families will get a strong foundation in Web3 and the innovations behind blockchain-based decentralized applications powering the future of many sectors from finance to media to art.”
The partnership with the four-time NBA champion is the latest in a series of major deals Crypto.com has secured with professional sports franchises worldwide in recent months.
Back in November, the iconic Staples Center where James plays for the Los Angeles Lakers was renamed Crypto.com Arena.
Other sponsorships with popular franchises include Formula 1 Racing, the UFC, the NHL’s Montreal Canadiens, and two European soccer teams.
Crypto.com Coin (CRO), the native token of the digital asset marketplace, is currently up 2.4% on the day and trading for $0.41.
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