The CEO of Crypto.com says the digital asset exchange is backing a major makeover of one the world’s most famous indoor sporting venues.
In a new press release, Crypto.com Arena announces plans to spend hundreds of millions of dollars to enhance the fan experience throughout the venue as well as in the surrounding plaza.
The renovations will be spearheaded by the Anschutz Entertainment Group (AEG), which brought original venue designers Dan Meis and Ron Turner on board to assist with the major redesign.
AEG plans to “make a nine-figure investment in capital improvements and property-wide upgrades” to the stadium as well as LA LIVE’s Xbox Plaza. Renovation efforts have already started and will continue until the fall of 2024.
AEG Sports chief operating officer Kelly Cheeseman says,
“This comprehensive and wide-ranging project is the most significant re-imagining of our home in the history of our arena. The upgrades will not only improve everybody’s experience, but it will also provide a new life and energy into our arena beginning this fall.
When completed, we will have worked from floor to ceiling to enhance every fan’s overall experience.”
Project highlights will include:
- an upgraded City View Terrace will offer indoor-outdoor dining and a view of the downtown skyline.
- a “Tunnel Club” and other amenities to enhance the fan experience on the ground level.
- improvements across several of the arena’s entrances and concourses.
- new premium seating areas as well as upgraded VIP clubs.
Crypto.com founder and CEO Kris Marszalek says they teamed up with AEG due to the firm’s commitment to top-quality fan experience and entertainment.
“We’re just at the beginning of our long-term partnership, and we’re excited to support AEG’s investment in this renovation, demonstrating our joint commitment to ensure Crypto.com Arena maintains its status as a global icon.”
Crypto.com Arena is home to the Los Angeles Lakers and Clippers as well as NHL’s Kings and the WNBA’s Sparks.
Late in 2021 the Singapore-based crypto exchange inked a $700 million deal to rename the iconic Staples Center.
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