The world’s largest online ticketing platform is teaming up with blockchain firm Dapper Labs to enable event organizers to mint tickets as non-fungible tokens (NFTs) on the Flow (FLOW) blockchain.
Dapper Labs, the Vancouver-based company which created Flow following the success of its digital pet game CryptoKitties, says its collaboration with Ticketmaster will offer attendees blockchain-based mementos and proof that they attended the live events.
“Big news for live event fans! Ticketmaster event organizers now can offer digital keepsakes, minted on Flow! More than five million NFTs through Ticketmaster have been minted on Flow.
That means millions of live event fans can immortalize and share their [real life] experiences through digital collectibles. The future of fandom is on Flow.”
Ticketmaster has so far minted millions of NFTs for prominent clients such as stand-up comedian Sebastian Maniscalco and musical artists The Black Crowes and Gavin DeGraw, according to the Sports Business Journal.
The article also notes that NFTs can be issued to attendees before, during, or after a live event takes place. Flow is also the home of several sports-based NFT marketplaces, such as NBA Top Shot, which tokenizes the basketball league’s best moments as digital collectibles that fans can collect.
Flow is also home to NFL All Day and UFC Strike, the NFT marketplaces for the NFL and UFC, respectively.
News of the collaboration had little impact on Flow’s price tag. The crypto asset is changing hands for $2.05 at time of writing, a 3.8% dip during the last 24 hours.
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