Social media giant Meta is announcing cross-platform functionality for non-fungible tokens (NFTs) across its networks.
According to a new company update, users can now showcase their digital collectibles across both of Meta’s marquee platforms, Facebook and Instagram.
“Today we’re announcing [that] everyone on Facebook and Instagram in the US can now connect their wallets and share their digital collectibles.
This includes the ability for people to cross-post digital collectibles that they own across both Facebook and Instagram. Additionally, everyone in the 100 countries where digital collectibles are available on Instagram can now access the feature.”
Last month, Meta announced it would allow users of Facebook and Instagram to share their NFTs by connecting their accounts to crypto wallets. Supported wallets included Rainbow, MetaMask, Coinbase, Trust Wallet, and Dapper Wallet while supported blockchains included Ethereum (ETH), Flow (FLOW), and Polygon (MATIC).
FLOW, a blockchain tailored for video games and NFTs, was integrated into Meta’s platforms in early August, causing the decentralized ETH challenger to spark a rally of over 35% at the time.
Meta CEO Mark Zuckerberg first announced that the company would be experimenting with bringing over NFTs to Facebook and Instagram earlier in the year.
At the time, Zuckerberg said self-expression and profit were the driving factors of this choice.
“A huge part of this I think is about expression, saying something about yourself. What do you want on your profile?
What’s the collection that you want to show? And maybe there’s a financial component about that and that people bought these things and maybe they want to sell them at some point.
But a lot of it is about expression. Certainly in the context of a social network that makes sense.”
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