November 15, 2022 – Copenhagen, Denmark
Web 3.0 project Drivn has launched an NFT as part of its efforts to support sustainable travel. The NFT forms part of Drivn’s ecosystem for driving sustainable behavioral change.
Drivn is on a mission to incentivize low-carbon travel by using tokenization to reward more sustainable choices. These include cycling, driving an electric vehicle or using an e-scooter. Individuals who elect to make less carbon-intensive travel choices will be eligible for rewards.
Transportation has a significant impact on sustainability, health, inequality and climate change. Decisions made by one person may have a large and broad-ranging impact on others.
Changing these behaviors is a difficult undertaking, but the Drivn team believes blockchain is an ideal mechanism for ‘nudging’ people toward making greener choices.
Drivn’s vision is to build a financial ecosystem for the sustainable transport market. Within this world, cycling or driving an electric car can earn anyone an income.
Sebastian Herche, founder and CTO of Drivn, said,
“Drivn utilizes a range of methods including NFTs and utility tokens to incentivize the use of sustainable means of transport. Drivn is a movement for those who are driven to make our planet a cleaner, safer and better place.
“We’re helping to build the transport infrastructure for new smart cities where sustainable travel is encouraged. Through intelligent behavioral change interventions, we can direct users towards using low-carbon travel modes. We feel this is a big step towards a better future.”
Drivn is a behavioral change ecosystem for sustainability. It uses NFTs and token rewards to encourage greener travel behavior, prioritizing low-carbon options such as electric vehicles, cycling and e-scooters.
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