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Binance Announces NFT Partnership With Superstar Athlete Cristiano Ronaldo Ahead of FIFA World Cup

by Rhodilee Jean Dolor
November 16, 2022
in NFTs

Soccer icon Cristiano Ronaldo is launching his first non-fungible token (NFT) collection on Binance as part of a multi-year partnership with the world’s largest crypto exchange.

In a statement, Binance says the superstar athlete’s NFT collection will be available on its platform on Friday, November 18th, ahead of the FIFA World Cup Qatar 2022.

“Together with Ronaldo, we’ve planned an unrivaled NFT roadmap. For the first time ever, fans and collectors will have unprecedented access to the legend, from owning a piece of his footballing career to Binance-exclusive fan prizes and experiences.”

The collection includes seven animated statues that depict Ronaldo’s iconic moments in life including those that feature his childhood in Portugal and his memorable bicycle kicks.

The statues come in four rarity levels which include Super Super Rare (SSR), Super Rare (SR), Rare (R), and Normal (N), with their respective benefits for the NFTs holder ranging from a virtual meet and greet to autographed merchandise.

New Binance users who complete the KYC (know your customer) process also get to receive a mystery box that may include limited-edition Ronaldo NFTs. 

“There will be a CR7 Mystery Box Collection reserved for the first 1.5 million new Binance users. Each box contains one of two mystery-box exclusive Ronaldo NFTs in a Stone color. These boxes, along with the NFTs inside, can be resold on Binance NFT’s secondary marketplace.”

Crypto collectibles are booming in anticipation of the World Cup tournament, which starts on November 20th. Earlier this month, payments giant Visa auctioned soccer-themed NFTs on crypto exchange Crypto.com. FIFA also launched FIFA+ Collect, a platform for digital collectibles on Algorand (ALGO).

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