US coffee giant Starbucks is launching the beta version of a new rewards program that allows members to earn and buy non-fungible tokens (NFTs) minted on the Polygon (MATIC) blockchain.
In a recent statement, the world’s largest coffeehouse chain says that it is rolling out Starbucks Odyssey, a loyalty program for customers, employees, and partners of the firm in the US who signed up to be included in the program’s waitlist.
Members can participate in a series of interactive activities called ‘Journeys.’ Once completed, they get rewarded with ‘Journey Stamp’ NFTs minted on MATIC and Odyssey points that will unlock new benefits and experiences.
As stated by Starbucks executive vice president and chief marketing officer Brady Brewer,
“Our innovative spirit and the desire to continuously exceed the expectations of our customers has led to the launch of Starbucks Odyssey.
The Starbucks Odyssey journey has begun with the beta launch, and we are excited to collaborate with our members and partners, who will help shape the Odyssey experience as we explore together.”
The Seattle-based company says it sent the first batch of invitations this month and will continue to send more invitations to a wider group of people starting January 2023.
Starbucks announced back in September that it will launch a blockchain-based rewards program in partnership with Polygon.
At time of writing, MATIC is changing hands for $0.93, up by 4.09% over the past 24 hours.
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