A popular metaverse gaming altcoin built on the Ethereum (ETH) blockchain is leveling up as its community reacts to an announcement of a partnership with two major celebrities.
The team behind Gala (GALA), a gaming blockchain built on Ethereum, recently announced they have begun development for films with American actors Dwayne “The Rock” Johnson and Mark Wahlberg.
“Just a little bit of information regarding our ongoing work with The Rock and Mark Wahlberg.
GALA is the gas token in GoGalaFilms and GoGalaMusic as well!”
The Rock rose to fame as a professional wrestler before jumping to acting and has starred in many blockbusters, most recently Black Adam. Mark Walhberg began his career as a musician with his group Marky Mark and the Funky Bunch before making the jump to the silver screen. It is unclear if the two celebrities are jointly working on film projects with Gala or separately.
The announcement, made yesterday, seems to have spurred blockbuster gains for the gaming token.
GALA is trading for $0.0467 at time of writing, a gargantuan 71% leap in the last 24 hours. The gaming token has gained 144% over the last three days.
GALA is primarily a gaming platform where the players are part owners and operators. It allows players to own their in-game items and determine the direction of the game’s development. The GALA token is used as a medium of exchange and as a means of payment and settlement in the ecosystem.
According to the announcement, GALA is also fueling film and music branches of the blockchain, Go Gala Film and Go Gala Music.
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