January 31, 2023 – Tel Aviv, Israel
Addressable, an innovative end-to-end solution for Web 3.0 marketing, announced today that it secured $7.5 million in a seed funding round, led by Viola Ventures and Fabric Ventures, with participation from Mensch Capital Partners and North Island Ventures.
The funding will be used to accelerate adoption and expansion of Addressable’s best-in-class solution, including support for additional blockchains and social media integrations.
Dr. Asaf Nadler, co-founder and chief scientist at Addressable, said,
“Marketing is all about knowing your audiencebut since crypto wallets are anonymized by design, Web 3.0 marketers rarely know their audience’s age, country or purchasing history.
“In the face of anonymity, our solution allows Web 3.0 marketers to associate anonymous blockchain audiences with social media activity, ultimately addressing the most significant barrier to Web 3.0 growth today.”
Addressable’s SaaS solution provides Web 3.0 marketing teams with a powerful platform to launch campaigns and more effectively target new audiences by matching blockchain activity with social profiles. This precise targeting reduces cost-of-acquisition dramatically compared to the broad targeting of existing Web 2.0 tools.
Leading Web 3.0 companies like Polygon, Bancor, Immutable and Kryptomon are already using Addressable’s technology to acquire new users in an era when traditional Web 2.0 marketing campaigns are no longer effective.
Leon Stern, director of growth at Polygon (an Addressable customer), said,
“In the Web 3.0 era, the key barrier to growth is the inability of marketers to deliver their messages to their targeted audiencessimply because they don’t know much about them.
“Most users aren’t attentive on Discord. They’re on social media, and you need to effectively get their attention there. This is where the value of Addressable lies.”
Addressable was founded by Tomer Sharoni, Tomer Shlomo and Dr. Asaf Nadler, data analytics veterans with more than 20 publications on blockchain, machine learning and big data.
Tomer Sharoni, CEO of Addressable, said,
“We are witnessing an increasing number of Web 3.0 companies investing in meaningful and sustainable user growth through social media, where almost all users spend their time.
“Our unique ability to pinpoint Web 3.0 audiences on social media is the missing piece for mass adoption of Web 3.0. In today’s blockchain ecosystem, we’re the only Web 3.0 marketing SaaS platform addressing user acquisition at scale.”
Richard Muirhead, chairman and managing partner at Fabric Ventures, said,
“Effective user acquisition became the major concern for Web 3.0 businesses over the turbulent past year. Addressable’s Web 3.0 marketing platform combines a compelling go-to-market opportunity for any Web 3.0 business with a user-centric approach for which this sector craves. We are excited to take part in Addressable’s journey and to welcome them into the Fabric family.”
Omry Ben David, general partner at Viola Ventures, said,
“Addressable is solving a huge problem for Web 2.0 and Web 3.0 companies that want to understand their Web 3.0 audiences.
“Its platform enables marketers to connect the dots between on-chain blockchain data with off-chain social media accounts and use precision targeting for a crisper value proposition and thus superior ROI and conversion.
“Coupled with an A-class founding team, we believe Addressable is best positioned to lead the marketing stack category in Web 3.0.”
Addressable is an innovative end-to-end Web 3.0 marketing solution. The company’s best-in-class SaaS platform provides Web 3.0 marketing teams with a powerful platform to effectively target new audiences by matching blockchain activity with social profiles.
Addressable is a trusted partner of leading Web 3.0 companies including Polygon, Bancor, Immutable and Kryptomon.
Founded by data analytics veterans Tomer Sharoni, Tomer Shlomo and Dr. Asaf Nadler, Addressable has raised $7.5 million in a seed funding round led by Viola Ventures and Fabric Ventures.
Dr. Asaf Nadler, co-founder of Addressable
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