June 30, 2023 – Manchester, United Kingdom
Manchester City and OKX one of the leading crypto exchanges by trading volume and a leading Web 3.0 technology company today announced OKX as the club’s official sleeve partner in a new multi-year agreement.
As part of the expanded deal, the OKX brand will feature on the left sleeve of both the men’s and women’s first team playing kits and will retain its position on the left sleeve of the first team training kits in addition to appearing across further digital and physical club assets.
OKX’s partnership with Manchester City began in March 2022, first expanding in July 2022 to become the club’s official training kit partner for the 2022/23 season.
To date, the partnership has helped introduce the brand to millions of football fans around the world through innovative Web 3.0 experiences like the OKX Collective, through which fans can get up close and personal with Manchester City players and OKX ambassadors such as Jack Grealish and Alex Greenwood.
The partnership expansion was unveiled at an exclusive reveal at the Etihad Stadium featuring Ferran Soriano, chief executive officer of City Football Group, and Haider Rafique, global chief marketing officer of OKX.
As part of the event, the sleeve was unveiled in a ‘virtual reveal’ with a hero video featuring player avatars. Manchester City legend Gaël Clichy was also in attendance for a media Q&A.
In a session moderated by Manchester City presenter Natalie Pike, Rafique and Soriano spoke about OKX’s vision of reaching ‘City’ fans around the world through the partnership.
They also discussed the role Web 3.0 technology can play in fan engagement, especially when it comes to designing engaging, immersive experiences for fans.
Ferran Soriano, chief executive officer of City Football Group, said,
“We are very proud to have OKX represented on the sleeve of the Manchester City shirt. Both OKX and Manchester City are leading companies driven by a passion for innovation. We have already seen great Web 3.0 experiences designed by OKX for Manchester City’s global fan base, and there will be many more to come. This is a very exciting partnership.”
Haider Rafique, CMO of OKX, said,
“The journey with the Man City team has been incredible. Manchester City was our first official global brand partnership, and in just a year and a half, we have come a long way. We always intended to integrate with the sport and help the club lead on leaning into Web 3.0. Fast forward 15 months we now have a metaverse, an NFT initiative and a number of other new projects that we are excited about.
“The sleeve partnership brings us closer to ‘City’ fans across the globe, and we look forward to collaborating to create unique, exciting and innovative engagements through Web 3.0 technology. As the club’s official cryptocurrency exchange partner, fans can expect amazing things every time they interact with OKX.”
OKX is a world-leading technology company building the future of trading and Web 3.0.
Its leading self-custody solutions include the Web 3.0-compatible OKX Wallet, which allows users greater control of their assets while expanding access to DEXs, NFT marketplaces, DeFi, GameFi and thousands of DApps.
OKX partners with a number of the world’s top brands and athletes, including English Premier League champions Manchester City F.C., McLaren Formula One, The Tribeca Festival, Olympian Scotty James and F1 driver Daniel Ricciardo.
OKX is committed to transparency and security and publishes its proof of reserves on a monthly basis.
To learn more about OKX, download our app or visit the website.
Manchester City FC is an English Premier League club initially founded in 1880 as St Mark’s West Gorton.
It officially became Manchester City FC in 1894 and has since then gone onto win the UEFA Champions League, European Cup Winners’ Cup, nine League Championship titles, seven FA Cups and eight League Cups.
Manchester City FC is one of 13 clubs comprising the City Football Group.
Under manager Pep Guardiola, one of the most highly-decorated managers in world football, the club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 53,500 seat arena that ‘City’ has called home since 2003.
Today, the stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester.
Featuring a 7,000-capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.
OKX is not regulated by the FCA thus, protections such as the Financial Ombudsman Service or Financial Services Compensation Scheme will not be available.
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Media, OKX
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