January 16, 2024 – Dubai, United Arab Emirates
HELLO Labs, a leading Web 3.0 entertainment company, is thrilled to announce an innovative distribution strategy for its highly anticipated TV series, ‘Killer Whales.’
The strategy involves a unique dual approach, blending the power of Web 3.0 and Web 2.0 premieres to engage a diverse and global audience.
Web 3.0 premiere on HELLO TVxclusive access with HELLO token
Kicking off the distribution plan is the Web 3.0 premiere, set to launch on HELLO Labs’ newly introduced streaming platform, HELLO TV.
Starting from February 8, 2024, viewers will have the exclusive opportunity to purchase episodes using the HELLO token.
The series will run for five consecutive weeks, with a new episode premiering each week, building excitement and anticipation among the audience.
This strategic move allows HELLO Labs to leverage the potential of blockchain and cryptocurrency enthusiasts, catering specifically to the crypto-savvy demographic.
The Web 3.0 premiere aims to create a grassroots following for ‘Killer Whales’ through a series of campaigns and spaces featuring the show’s judges and partners, plus soon-to-be-announced collaborations with crypto media publications.
Web 2.0 premierearching into mainstream streaming platforms
Following the Web 3.0 premiere, ‘Killer Whales’ will make a splash across mainstream streaming platforms from March 14, 2024.
The specific platforms will be revealed gradually in waves leading up to the release date.
HELLO Labs has strategically partnered with industry giants, including CoinMarketCap, Hacken and Casper Labs, to maximize the impact of its marketing campaign.
This approach allows us to target individual consumer bases effectively, ensuring a tailored experience for each viewer.
Dual-campaign approachargeting crypto enthusiasts and mainstream audiences
The Web 3.0 strategy will be meticulously crafted to engage crypto-savvy viewers through a series of X campaigns and spaces featuring the show’s judges.
Collaborations with reputable crypto publications will further solidify ‘Killer Whales’ presence within the blockchain communitythe mainstream Web 2.0 campaign will target a broader demographic through traditional advertising channels.
HELLO Labs plans to adorn ‘Killer Whales’ on billboards in key locations such as Los Angeles, New York and London.
Complementary OOH (out-of-home) advertising will be combined with targeted social media campaigns on platforms like TikTok, YouTube and Instagram.
This two-step approach is designed to build momentum, ensuring ‘Killer Whales’ makes a lasting impact across both crypto and mainstream audiences.
Season one of ‘Killer Whales’ is available to pre-order now here.
About HELLO Labs
HELLO Labs is a trailblazing Web 3.0 entertainment company dedicated to delivering innovative and engaging entertainment experiences.
With a commitment to pushing boundaries and embracing emerging technologies, HELLO Labs continues to redefine the landscape of entertainment.
For more information, visit the links below.
About Killer Whales
‘Killer Whales‘ is Web 3.0’s answer to hit TV shows such as Shark Tank, Dragon’s Den and The Voice.
As Web 3.0 transitions to the mainstream, ‘Killer Whales’ welcomes the next 500 million people into the blockchain space.
The show’s mission is to create a captivating mainstream show with a focus on transparency, fact-driven feedback and easily understandable topics.
For more information, users can follow Killer Whales on X.
Sander Görtjes, CEO of HELLO Labs