January 26, 2024 – Paris, France
For Data Privacy Day 2024, Binance is excited to announce the launch of its new Binance privacy portal, designed to empower users to take ownership of the personal data they share with the platform.
In today’s digital world, data is king. It is an asset of tremendous influence and immense value, driving nearly every function of our hyper-connected, data-fueled global economy.
As mathematician Clive Humby’s popular adage goes, “Data is the new oil.” Like oil, data holds little value in its raw form but becomes priceless in the right hands. It is how we process data that unlocks its true power.
However, the flip side of data’s potential is that it can be vulnerable to mismanagement and misuse.
As such, data privacy and protection have become central to the digital realm today, influencing areas from regulation to consumer trust.
Robust data protection is essential for upholding human rights and liberties in the digital era.
To celebrate Data Privacy Day 2024, a global occasion observed annually on January 28, Binance is excited to announce the launch of its Binance privacy portal.
Here, users can find the company’s privacy principles, learn how Binance uses their data, exercise their privacy rights and contact Binance’s data protection team.
Rather than simply meeting compliance requirements, Binance aims to empower its users to take ownership of the personal data they share with the platform.
The history of data privacy
In 1981, the Council of Europe signed the Convention for the Protection of Individuals with regard to Automatic Processing of Personal Data (Convention 108), marking the first legally binding international agreement to protect personal data.
Another key development came in 1995 with the EU’s Data Protection Directive.
Championing individual controls, the directive asserted that personal data could only be consented to processing with the explicit permission of the individual concerned.
The rapid technological advancements of the 21st century necessitated an even stauncher stance on data protection.
In 2016, the EU passed its GDPR (General Data Protection Regulation), representing a significant shift in legislation.
Replacing the 1995 directive, this regulation bolstered the data privacy rights of citizens and reformed how organizations use this data.
The GDPR has since become the gold standard for legal frameworks in data protection, and it continues to influence data privacy regulations worldwide today.
Data Privacy Day
Data Privacy Day began in 2007 in Europe. Initially termed ‘Data Protection Day,’ the Council of Europe established this occasion to commemorate the signing of Convention 108 in 1981, the first legally binding international data protection treaty.
The US and Canada soon joined the celebration, renaming it ‘Data Privacy Day’ in 2008.
Over time, this day has evolved into an international eventobserved annually on January 28 that aims to promote data privacy and data protection best practices among consumers, corporations and institutions.
Today, Data Privacy Day is celebrated by over 50 countries, playing a crucial role in spreading data privacy awareness worldwide and ensuring all members of the digital community understand their rights and responsibilities regarding personal data.
Binance privacy portal
As part of Binance’s ongoing efforts to enhance the user experience and promote a culture of transparency, Binance is thrilled to announce the launch of its brand-new Binance privacy portal.
This initiative is more than an upgradeit’s a demonstrated commitment to our users’ data privacy and empowerment.
Previously, Binance’s privacy notice was the only way to access this information, comprising a dense legal text explaining how the company uses data, who they share it with and all other topics required by privacy legislation.
While informative and compliant, not all users would consider it engaging or easy to read, and they could be put off.
Therefore, the Binance privacy portal was born out of a commitment to our users, providing them with a more comprehensive, intuitive and engaging resource to demystify data privacy.
Aligned with global best practices, Binance aims to instill confidence and awareness in its users, empowering them to be true custodians of their data.
The Binance privacy portal contains three distinct sections.
The first section outlines Binance’s principles for handling personal data, including the governance methods and procedures for data collection, usage, storage and elimination.
The second section provides a user-friendly summary of Binance’s privacy notice, outlining how the company uses personal data.
The third section informs users about their rights and explains how to exercise these rights through the Binance platform, including accessing, deleting or rectifying data.
Additionally, users can contact Binance’s DPO team at the bottom of the page to clarify any concerns with a dedicated officer.
Essentially, the Binance privacy portal demonstrates the company’s commitment to ensuring users feel secure, supported and truly in control of their data.
Binance welcomes its users to explore this new resource and continue their journey of digital empowerment with Binance.
More than just oil
While we may draw comparisons between data and oil, the potential of data extends beyond this analogy.
As a boundless, duplicable resource, it holds a transformative capacity across industries, influencing key strategic decisions, consumer behavior and global trends.
Yet, this abundance presents a complex challengeprotecting personal information.
The vulnerability of personal data and the threats posed by its mismanagement or misuse add new challenges.
Therefore, data privacy and protection have emerged as pivotal components of the current discussions of digital life.
Nowadays, over 162 countries have adopted some form of privacy legislation, highlighting the global nature of this issue.
The essence of data protection lies in upholding individual rights and liberties in the rapidly advancing digital landscape.
Robust data protection measures serve as a foundation for building user trust, fostering transparent business practices and innovating responsibly.
Today’s data-driven world calls for a committed allegiance to data protection, and Binance remains aligned with this imperative.
Data protection at Binance
Dedicated to safeguarding user data, Binance has an extensive data protection framework managed by its integrated data protection team, which comprises the DPO (Data Protection Office) and the DPC (Data Protection Counsel).
The DPO handles the governance of the data privacy and protection program at Binance, while the DPC offers legal guidance for this program.
Supporting these core teams, Binance also has so-called ‘privacy champions’ to ensure all teams understand and adhere to the company’s data privacy principles.
Binance’s data protection initiatives are more than compliance-driventhey are integral to Binance’s user-focused mission.
By fostering trust with its users and empowering them with regard to their personal data, Binance supports our global mission of enhancing financial freedom.
Binance believes in the transformative role of data privacy in creating a secure, accountable and user-centric financial landscape.
The future of data privacy
As we move into the next phase of our digital era, the principles of openness and transparency in data handling will only continue to become more critical.
Factors such as the big data analytics marketvalued at over $300 billion in 2023 and expected to grow profusely signal a clear vision of our future, where data-powered systems such as AI become ubiquitous.
This growth makes data privacy and protection essential requirements for organizations in the digital space.
The immense amount of data we produce, which some estimate to be around 3.5 quintillion bytes per day, necessitates a robust framework to protect users and their data.
Openness and transparency act as dual mechanisms in this framework, fostering trust between users and organizations and promoting more conscientious data practices.
A key development in addressing these issues has been the rise of Web 3.0 and its foundation of decentralization.
Web 3.0 aims to distribute power away from centralized institutions and back into the hands of users.
It presents a future where data is not a commodified resource hoarded by companies but a communal asset shared equitably among users.
Envisioning such a world, Binance continues to adhere to the principles of openness and transparency regarding user data.
The Binance privacy portal is a clear demonstration of this mission, and the company looks forward to innovating further on this front.
As always, users are at the core of everything that is done at Binance, and it remains the company’s duty to protect and empower them.