US-based crypto exchange Coinbase is now the official cryptocurrency platform and blockchain partner of the NBA’s Golden State Warriors and its home court, the Chase Center.
In a statement, the NBA says the deal will give Coinbase a prominent placement at Chase Center, making the firm’s brand visible during broadcast and in the arena.
The partnership will offer fans season-long access to on-chain experiences and limited edition merchandise, and additional benefits will also be given to those who sign up for a Coinbase account.
Fans who will watch the team’s home matchups against the Memphis Grizzlies on January 4th and the Milwaukee Bucks on March 20th will likewise get the chance to receive Warrior-themed physical and on-chain giveaways from Coinbase.
Says Warriors chief commercial officer Mike Kitts,
“Building fandom using blockchain technology continues to be an area of opportunity for us, and we’re excited to partner with Coinbase to continue to bring unique experiences to our fans, whether they’re at Chase Center or watching from home.”
The Golden State Warriors previously partnered with Sam Bankman-Fried’s FTX but the deal was axed after the crypto exchange filed for bankruptcy in 2022.
The franchise and its star player Stephen Curry are currently facing a lawsuit alleging that they engaged in deceptive practices to promote the now-defunct crypto exchange.
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