Binance Global User Survey – 45% Joined Crypto in 2024

Binance, the global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and users, today revealed its user survey on the current state of the crypto market and expectations for 2025.

The survey polled over 27,000 Binance users from six continents, including Asia, Australia, Europe, Africa and Latin America, with their insights into the future of crypto adoption, perceptions of evolving regulations and emerging consumer trends.

Key findings include the following.

• 19.4% of respondents expect more crypto regulation in 2025, while 23.9% anticipate AI tokens to lead the market’s growth, signaling a shift in user perceptions that could lead to greater mainstream adoption and technological innovation.
• Nearly 45% of survey participants joined the crypto space in 2024, but daily trading remains strong among users, with 31.1% trading regularly.
• Binance Spot trading tops the list of most-used Binance products, with 25.9% of users actively engaging in it, followed closely by Binance Earn and Binance Convert at 25.3% and 17.3%, respectively.
• A significant 44.0% of respondents have allocated less than 10% of their overall wealth to crypto, while 24.3% hold between 10% and 25% in crypto assets.

Expectations for crypto market in 2025

A significant portion of the respondents expect to see more maturity and real-world relevance in the crypto industry in the coming year.

A notable 19.4% of the sample expect increased crypto regulations over the next 12 months, while 16.1% anticipate greater participation from traditional financial institutions and institutional investors in the crypto space.

Additionally, 16.5% foresee wider implementation of blockchain technology in real-world applications.

AI tokens are expected to dominate the market

Among emerging sub-sectors, our users expect AI tokens to lead the market in 2025 – 23.9% of our survey participants believe AI tokens will drive the market’s growth, making them the category of digital assets with the greatest perceived upward potential.

Memecoins come in second, with 19.1% of respondents showing confidence in their potential rise, followed by DeFi tokens at 12.4% and layer-one tokens at 12.3%.

Top HODL tokens – memecoins, Bitcoin and BNB

When it comes to the most popular tokens among users, memecoins lead the pack, with 16.1% of respondents currently holding them.

Bitcoin is the second most-held asset at 14.4%, followed closely by BNB, sitting at 14.2%.

Interestingly, for the survey participants, BNB holdings surpass ETH, which accounts for 11.0% of total holdings of survey participants.

Other leading layer-one tokens collectively represent 10.4%.

The survey results suggest that memecoins are not only popular in terms of current holdings but are also the class of digital assets that users are highly excited about for the future.

New crypto adopters – A cautious but active approach

The survey also highlights the influx of new adopters in the crypto space.

Nearly half (45%) of respondents joined the crypto market in 2024, with 24.5% having entered in the past six months and 20.6% joining within the past year.

While many new users are still finding their footing, 41.9% of respondents have been active in the crypto market for one to five years, highlighting a balanced mix of experience levels in the Binance community.

A significant 44.0% of respondents have allocated less than 10% of their overall wealth to crypto, while 24.3% hold between 10% and 25% in crypto assets.

Trading activity remains strong, with 31.1% of respondents reporting daily trades and 22.9% trading weekly.

Motivations for entering the crypto market

The survey also explored why users are drawn to the crypto space.

Digital assets’ potential for rapid appreciation emerged as the leading motivator for our users, with 22.4% of respondents citing it as their main reason for joining.

Decentralization and financial independence were also significant drivers, influencing 18.8% of participants.

Meanwhile, 17.2% of respondents highlighted the speed and ease of transactions as a key factor in their decision to enter the market.

Binance Spot – The most popular product among users

The survey revealed that Binance Spot trading is the most widely used product among participants. Of the 27,000 respondents, 25.9% identified Binance Spot as their go-to product.

Close behind is Binance Earn, with 25.3% of users actively utilizing its features to grow their crypto holdings.

Binance Convert secured the third spot, with 17.3% of respondents choosing it as their preferred tool for seamless crypto conversions.

These results highlight the diverse ways Binance users engage with the platform’s ecosystem to meet their diverse financial needs.

The results of Binance’s global survey provide an insightful snapshot of user preferences, expectations and behaviors as we move into 2025.

The cautious yet engaged approach of new adopters, combined with the long-term confidence of seasoned users, underscores the growing maturity and resilience of the crypto space.

As trends like increased regulation, accelerated adoption and innovative blockchain applications continue to unfold, Binance remains committed to empowering its global community with tools, resources and opportunities to navigate and thrive in this ever-evolving landscape.

Together, we look forward to an exciting year ahead, fueled by the shared vision we have with our community of financial freedom and technological innovation.