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Wealthy Americans Spearheading Crypto Adoption in US, According to Digital Asset Giant Grayscale

by Rhodilee Jean Dolor
March 17, 2025
in Bitcoin, Trading

A new survey commissioned by crypto asset manager Grayscale Investments shows that deep-pocketed investors are leading the adoption of cryptocurrency in the US.

In a research conducted in three waves between November 2023 and September 2024, analytics firm The Harris Poll surveyed 5,368 individuals who planned to vote in the 2024 presidential election.

[adinserter block="1"]

The results reveal that 26% of Americans with investable assets of at least $1 million own cryptocurrency, which is higher than the national average of 21%.

Among the high-net-worth individuals (HNWIs), 38% believe that their investment portfolio will include crypto in the future. The number includes 53% of HNWIs under the age of 50 and 22% over the age of 50. 

Says Grayscale,

“This interest among high-net-worth investors of different ages is encouraging to see and as a result, we’re beginning to enter a period where many expect crypto to become part of their portfolio.”

A fifth of high-net-worth Americans say that they would consider owning crypto as an asset or investment tool in the future and 22% think that crypto is a good long-term investment opportunity.

More than a third (36%) of these wealthy investors also say that they are paying more attention to Bitcoin (BTC) and other crypto assets because of geopolitical tensions, inflation and a weakening of the US dollar.

Grayscale also says that the approval of spot Bitcoin exchange-traded funds (ETFs) in the US piqued the interest of 34% of high-net-worth investors, which signals that more affluent individuals are starting to see a potential role for digital assets in their portfolios.

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