July 7, 2025 – Dubai, United Arab Emirates
Revolutionizing fandom with AI (artificial intelligence), VR (virtual reality) and Web 3.0 technology.
Leading the next wave of immersive digital entertainment, NEXST proudly announces the launch of its groundbreaking VR division, powered by cutting-edge AI, VR, Web 3.0 and RWAs (real-world assets).
The platform’s first major collaboration features rising global K-Pop sensation UNIS, making their virtual debut in a revolutionary new format.
As a next-generation AI-driven entertainment platform, NEXST is on a mission to reshape how fans connect with artists.
With immersive VR content, real-time interactivity and digital ownership through Web 3.0, NEXST offers fans an entirely new way to experience music and storytelling.
Axel Gutman, co-founder of NEXST, said,
“We believe the future of entertainment is immersive, decentralized and artist-centric.
“Welcoming UNIS to the NEXST VR LIVE platform is just the beginning. We’re excited to announce more collaborations with global artists and top K-Pop stars in the coming months.”
Introducing NEXST VR LIVE Immersive Web 3.0-enabled experiences
NEXST VR LIVE is a dedicated division focused on creating immersive XR experiences using VR, AR (augmented reality) and MR (mixed reality).
This initiative bridges globally famous artists, beloved IPs and interactive VR environments seamlessly integrated with Web 3.0 technology.
Key features include the following.
- Virtual concerts and performances with world-class artists
- Interactive fan experiences powered by AI
- Web 3.0 integration that allows fans to own, trade and participate in the entertainment economy
- A smooth Web 2.0-to-Web 3.0 transition for mainstream fans
Inaugural artist announcement K-Pop powerhouse UNIS joins NEXST VR LIVE
Kicking off the launch is UNIS, the powerhouse K-Pop girl group formed through SBS’s hit survival show UNIVERSAL TICKET.
Since their 2024 debut with WE UNIS and breakout single SUPERWOMAN, UNIS has captured the hearts of fans worldwide with their energy, vocals and fierce Gen Z appeal.
By partnering with UNIS, NEXST taps into a vibrant, global fanbase helping transition millions of Web 2.0 music fans into the Web 3.0 world.
NXT token Powering the Web 3.0 entertainment economy
The NXT token powers the NEXST entertainment platform with real-world and digital utilities that enhance fan engagement, access and ownership.
- Exclusive access Unlock VR concerts, discounted live tickets, VIP events and early content drops.
- AI and fan interaction Access premium AI agent features and advanced LLM tools and participate in artist growth via fan voting.
- GameFi rewards Earn NXT through gameplay, unlock in-game NFT items and receive exclusive airdrops.
Details about the NXT will be released soon via NEXST’s official social channels.
The road ahead NEXST’s vision for a connected future
NEXST will continue to push the boundaries of innovation by integrating AI, VR and Web 3.0 technologies across various entertainment domains, including music, live performances and fan communities.
Following UNIS, we aim to deepen collaborations with a diverse array of global artists and IPs, consistently delivering next-generation entertainment experiences that foster deeper connections between fans and artists.
We invite you to anticipate more groundbreaking events, collaborations and updates as we collectively build the future of entertainment.
About NEXST
NEXT INNOVATIONS TECHNOLOGY LLC is a cutting-edge entertainment platform developer based in the UAE (United Arab Emirates), dedicated to pioneering next-generation digital experiences.
Staying connected with NEXST
About UNIS
UNIS is an eight-member South Korean girl group formed through SBS’s survival audition program UNIVERSE TICKET.
After debuting on March 27, 2024, with their first mini-album ‘WE UNIS,’ they have remained highly active, releasing their first single album CURIOUS in August of the same year and unveiling SWICY in 2025.
Since their debut, they have continued to expand their global presence through various music shows and events.
UNIS official channels
Contact
Yumiko Skurr, PR for NEXST
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