World Liberty Financial, a decentralized finance (DeFi) platform closely tied to the Trump family, confirmed that its native WLFI token is officially launching on the Ethereum (ETH) mainnet.
The announcement marks a shift in WLFI’s trajectory, which began as a governance-only token and is now entering open circulation.
[adinserter block="1"]The token generation event (TGE) is slated for September 1st, 2025, with spot trading expected to begin at 12:00 PM UTC. At launch, 20% of WLFI’s supply will be made transferable, with the remainder subject to community governance or longer vesting schedules
WLFI’s emergence into the tradable market comes after WLF’s July governance vote, in which holders overwhelmingly approved making the token transferable – moving it beyond its original voting-only design.
The launch also occurs amid WLFI’s broader strategy to stabilize token value via a $1.5 billion crypto-treasury initiative.
The firm is building the treasury through a substantial capital infusion into ALT5 Sigma, which has recently added Eric Trump to the board, a move that has drawn both political interest and scrutiny.
WLFI perpetual futures have since gone live on Binance.
Data from Whales Market, an OTC (over-the-counter) decentralized exchange (DEX) that allows for the trading of tokens before their TGE, shows that WLFI is trading as high as $0.42, many multiples higher than its original presale price.
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