September 25, 2025 – Hong Kong, Hong Kong
T-REX a new data and engagement infrastructure for Web 3.0 building on Arbitrum today announced the launch of its platform aimed at addressing one of the industry’s most persistent challenges inefficient value distribution.
With $17 million from investors including Arbitrum Gaming Ventures, Framework Ventures, North Island Ventures and Portal Ventures T-REX introduces an ‘intelligence layer’ for Web 3.0, a data-driven system designed to connect projects with users more effectively, strengthen community growth and improve the long-term health of token ecosystems.
Misaligned incentives in Web 3.0
Crypto’s technical foundations have evolved rapidly, with faster chains, lower fees and scalable settlement.
But the distribution of value, including the flow of incentives, rewards and attention, across Web 3.0 remains structurally flawed.
Many token launches see early activity followed by steep declines in price and community engagement.
Current mechanisms tend to over-reward short-term participants while overlooking genuine long-term contributors.
Joyce Yim, CEO and co-founder of T-REX, said,
“Airdrops and point systems have become blunt instruments.
“They often attract mercenary actors rather than genuine participants, leading to high cost and weak retention.”
A data-driven alternative
T-REX’s answer is the ‘5D persona,’ a multi-dimensional, privacy-preserving profile that represents users across demographics, assets, social signals, interests and knowledge.
Unlike static DID (decentralized identifiers) solutions, these personas evolve with user behavior, creating a more accurate representation over time.
These profiles feed into the platform’s ‘intelligence flywheel,’ a feedback loop that matches the right users to the right projects, calibrates incentive levels and measures actual contribution.
Outcomes are then fed back to refine future campaigns and activities, reducing fraud and increasing return on investment.
Differentiation in a crowded space
Identity and engagement tooling is a crowded corner of Web 3.0, with DIDs, questing platforms and analytics providers competing for mindshare.
T-REX positions itself as distinct by combining identity, attribution and incentive distribution into a single compounding system.
Joyce continued,
“Most tools today focus on one piece of the puzzle whether it’s identity verification or campaign management.
“We are building the infrastructure that connects them so that value can flow more efficiently across the entire ecosystem.”
Rexy NFT roof of contribution
As part of its ecosystem, T-REX plans to launch Rexy, a 3,333-piece NFT collection on Arbitrum, scheduled for release in October 2025.
Rexy is the first contribution-proof NFT, deeply integrated with T-REX’s core intelligence engine.
Rexy will not be publicly sold nstead, Rexy’s distribution logic is tied to the platform’s data systems.
The ‘intelligence flywheel’ continuously analyzes user personas to identify participants who have made significant, verifiable contributions to Web 3.0 and closely align with the long-term ecosystem value.
The collection will be distributed via an invite-only whitelist to participants who have demonstrated significant contributions in Web 3.0 or within the T-REX ecosystem.
T-REX describes this as a shift from NFTs as collectibles to NFTs as cultural markers of verified achievement.
About T-REX
T-REX is building a new data and engagement layer for Web 3.0, designed to reshape value distribution across the entire ecosystem.
Centered on multi-dimensional user personas and recommendation algorithms, T-REX provides an on-chain intelligence engine to address the structural inefficiencies that have long plagued Web 3.0 economics.
Developed by EVG and supported by leading investors including Arbitrum Gaming Ventures, Framework Ventures, North Island Ventures, ArkStream Capital, Mindfulness Capital and Portal Ventures, T-REX offers creators and developers a UX-first infrastructure with integrated discovery, rewards and distribution features empowering the users to participate, contribute and build on-chain.
Contact
Kelvin Yeo, public relations manager for EVG
This content is sponsored and should be regarded as promotional material. Opinions and statements expressed herein are those of the author and do not reflect the opinions of The Daily Hodl. The Daily Hodl is not a subsidiary of or owned by any ICOs, blockchain startups or companies that advertise on our platform. Investors should do their due diligence before making any high-risk investments in any ICOs, blockchain startups or cryptocurrencies. Please be advised that your investments are at your own risk, and any losses you may incur are your responsibility.
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