Crypto Exchange Coinbase Adds ‘Neobank’ Digital Asset Project to Listing Roadmap

Coinbase has added the upcoming governance and utility token of a ‘neobank’ blockchain project to its listing roadmap, putting the soon-to-be-launched asset on the potential path to trading.

The largest crypto exchange by trading volume in the United States says it could soon support Superform (UP), a “user-owned neobank, enabling single-signature execution of arbitrary actions across chains and offering structured products to optimize yield,” according to the project’s docs.

Superform is scheduled to launch its token on Tuesday, which Superform co-founder Blake Richardson says will be used for governance, to pay gas fees in the app and to direct protocol rewards. He also notes it will be required by managers to run vault strategies and required to stake by validators for PPS updates.

Richardson says Superform didn’t want to follow in the footsteps of projects that launch tokens before they roll out products.

“Superform has taken a different approach. Since founding in 2022, we’ve focused on building real sustainable products that benefit the end user. In 2023 -2024, this looked like a yield marketplace. Something with undeniable value we delivered to over 150,000 users. In 2025, we realized the larger vision of building a non-custodial bank-alternative. A “neobank” that didn’t push users to gamble their savings away. That doesn’t have dark patterns or hidden fees. One that breaks the pattern of abuse in both crypto and finance.”

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