July 22nd, 2026 – Miami, United States
Backed by entrepreneur and investor Adam Weitsman, and with the support of the original founders, the deal places the lizard cult brand under a powerhouse new team.
Most importantly, the acquisition marks a homecoming for Psychrome – the original mastermind and creative genius behind the Creepz lore. Returning to lead IP development, he also brings a resume as a globally exhibited artist whose commercial collaborations span Nike, Salomon, Sneaker Con, Staple, Disney, Warner Bros., and Rovio.
Beyond this foundational creative leadership, the Unserious team brings deep operating experience with a track record spanning consumer brands, entertainment, and enterprise tech, alongside crypto’s largest token launches – including the historic ApeCoin.
Unserious also took the opportunity to formally deny the existence of lizard people, their alleged evil activities, and any plans for CREEPZ world domination.
About Unserious
Unserious is reimagining the future of decentralized brands.
Contact
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Unserious
Unserious
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