Ensuring targeted and high-quality traffic is one of the most significant issues for any startup in the crypto business; hence, the need for a smart and accessible crypto advertising solution.
Launched in 2016, Coinzilla is a revolutionary digital advertising platform that offers compelling monetization solutions for everything from crypto websites to more complex crypto services. Backed by a quality-oriented philosophy, Coinzilla has seen impressive growth over a relatively short period of time, marking its place among the top three crypto-advertising networks.
Everything began when the colleagues of Tiberiu Stingaciu, Coinzilla’s CEO, suggested the excellent opportunity of creating an advertising agency that specialized in cryptocurrency matters. With an underdeveloped market and very few such services around, the tide was in their favor. By promoting a high-quality service, the ad network started gaining the attention of more and more publishers from the crypto world. At the moment, Coinzilla is one of the most popular platforms for users interested in promoting their crypto coins, ICOs, and other crypto-related businesses, with more than 350 million ads served per month.
Coinzilla is known for its efficient adverts and various other marketing solutions, mostly its standard and floating IAB banners, as well as a press release system. Coinzilla’s design department’s main mission is the creation of high-visibility banners that provide superior engagement rates. For that reason, Coinzilla’s banners can now be found on some of the most popular crypto websites such as coinmarketcap.com, coindesk.com, 99bitcoins.com, walletinvestor.com, coingecko.com, coincodex.com, and other big sites in the cryptosphere.
The platform is designed to be as intuitive and as non-intimidating as possible, even for first-time users or novices. You can create an account with the least amount of hassle, by simply clicking the “START ADVERTISING” button from the upper right part and by filling out the provided form.
After the aforementioned process is over, you will receive a confirmation email that provides a few extra account details as well. Payments can be made in either BTC, ETH, or EUR. The minimum amount is 0.05 BTC; however, the recommended budget for a top-notch campaign is anywhere between 1000 and 2000 EUR per day. Coinzilla also offers packages with a lot of bonuses and rewards, mainly aimed at advertisers interested in long-term partnerships.
Now that you have created an account, you can start designing your advertising campaign by logging into your account followed by clicking the “New Ad Campaign” button. The most important thing is setting up your campaign in order to perfectly reflect your goal. For example, if you need to attract more potential investors, you should go with the Premium plan which boasts a S.M.A.R.T. system capable of detecting specific types of users. You’re also provided with the option of choosing a brand awareness campaign which is sure to offer more exposure for your crypto business.
You can choose from a collection of different ads, with various feature sets (the 160×600, for example, is a sticky banner). Regardless of your option, you should know that all types of banners offer good conversion rates, with similarly high numbers of user interactions.
Advertisers are allowed to use any type of animation they desire for their banners, just as long as two main conditions are met: a banner should not exceed 500 KB in size, and it should not obstruct the user’s navigation on the page in any perceivable way. Accepted banner formats are as follows: PNG, JPEG, GIF, and HTML.
The design team at Coinzilla aims to create efficient banners for you and your crypto business. If this service is of interest to you, feel free to contact the account manager. It’s also worth noting that the design team at Coinzilla will create banners for free for advertisers who deposit a minimum amount of 10.000 EUR.
The A-B testing method is an essential practice in the online advertising field since it helps you design multiple campaigns with a relatively small budget. It’s also very useful at helping you determine which type of campaign is perfectly suited for you and your business. It does require a consistent investment in the first part, but this method helps you save a lot money in the long run.
Geo-targeting is yet another feature that makes Coinzilla stand out from the crowd. This feature allows you to choose which specific countries you want to receive traffic from. Geo-targeting is especially useful in countries with authoritarian restrictions against cryptocurrency ads. To start taking advantage of this feature, contact your account manager and provide all the necessary information regarding your campaign.
Your account manager can also help you target traffic from specific devices, either desktop or mobile.
Setting up your desired CPM price is one last thing you need to attend to before starting the advertising campaign. To ensure the best results, it’s advisable to use one of the recommended prices. Lower prices usually mean low conversion rates, with relatively modest user engagement rates. Conversely, opting to pay a higher price will result in a higher amount of traffic, with an excellent conversion rate. That is why the “recommended price” is the best, all-around option for typical campaigns. You can opt for the “optimal price” option if you want a campaign with a higher conversion rate.
Lastly, after all the aspects of your campaign have been defined, you can send it to Coinzilla for reviewing. If more details are needed, you will be contacted by your account manager. If everything is in order, the campaign will be started automatically, and you will begin receiving high-quality traffic for your crypto business.