Bitcoin and crypto are continuing to make strides as consumers use the digital cash to make real-world purchases across a range of industries.
In Tokyo, the world’s number one cryptocurrency is displayed alongside legacy cards Visa and Mastercard as a payment option at Bic Camera, the nine-story gadget behemoth that has been accepting Bitcoin since April 2017.
The company says the number of customers using Bitcoin is steadily increasing, which has historically represented a mere 1% of total purchases.
In an interview with Bitcoin.com, Bic Camera’s publicity chief Masanari Matsumoto revealed that Japanese Millennial men are the most likely to spend Bitcoin.
“When Bic Camera first installed the Bitcoin payment system in its stores, we expected that the customers paying in Bitcoin would mostly be foreigners,” Matsumoto said.
“We noticed that Bitcoin was becoming very popular. Then the government announced that Bitcoin was officially legal, so we finally felt more comfortable introducing Bitcoin as a method of payment in our stores.”
— Bitrefill (@bitrefill) September 26, 2018
In the US, Bitrefill keeps fattening its list of establishments where crypto enthusiasts can wine and dine.
Feast like a beast!
— Bitrefill (@bitrefill) September 24, 2018
In addition to popular eateries, the pre-paid mobile phone payment platform facilities crypto payments at mainstream retailers and entertainment outlets including Walmart, Nike, Adidas, Target, Macy’s, Kmart, Groupon, Hulu, GameStop, SiriusXM and Nintendo.