Customers can now pay for CBD products using leading cryptocurrencies Bitcoin (BTC), Ethereum (ETH), Bitcoin Cash (BCH) and Litecoin (LTC). No Borders, Inc. is making the payment option effective immediately through its e-commerce portal by implementing Coinbase Commerce, a service that enables merchants to accept multiple cryptocurrencies directly into a user-controlled wallet.
The platform allows shoppers to make purchases with USD Coin (USDC), the Circle and Coinbase-backed stablecoin.
The Phoenix-based No Borders, Inc. advertises the sale of “100% natural, lab tested products” containing cannabidiol (CBD), such as “light mint hemp seed CBD oil tincture,” as well as several other health and wellness items, through its subsidiary No Borders Naturals.
No Borders also carries a line of medical equipment now available for BTC, BCH, ETH, LTC and USDC via the Coinbase crypto payment integration.
According to the official announcement,
“Real world adoption of these technologies and currencies requires market participation by consumers, suppliers and retailers. By successfully working with Coinbase to provide both business and consumer clients with cryptocurrency payment options in the CBD and Dental industries, No Borders continues to demonstrate the Company’s commitment to this vision.”
CEO says he supports the idea of the company accumulating cryptocurrencies for the long term.
“Taking this step to participate in the cryptocurrency economy with our CBD and Dental Equipment product lines allows No Borders, Inc. (Ticker: NBDR) to begin accumulating and holding various crypto assets on the books as product sell through in crypto gains traction. While we may use cryptocurrencies for liquid purposes just like cash, we do believe that certain cryptocurrencies have additional hedging and arbitrage characteristics which potentially makes accumulating a store of these crypto assets an attractive idea moving forward. #HODL”
Coinbase Commerce has enabled over 2,000 merchants to accept cryptocurrency. The service enables users on PrestaShop, WooCommerce, Shopify, Magento and OpenCart to adopt crypto payments and go live within minutes.