The Nashville-based hitmaker behind Nicki Minaj, Fergie and Usher is launching a new country/hip-hop crossover radio station, sponsored by Litecoin.
Producer Polow da Don, who has cranked out chart-topping hits for over a decade, says the new station will run on WYCZ-FM (96.7) and WYZC-AM (1030). Thanks to Litecoin’s sponsorship, “Young Country”, aka YoCo, will air commercial-free for the first two months.
Says da Don,
“I’m trying to create a platform where artists can do their own thing. We want the kids to take it over and tell us what’s cool. They’ll be able to dictate what’s hot and I’ll be something of a curator. It’s a station to provide an outlet for all the artists who feel they don’t have a voice in country music.”
The genre-bending, crypto-friendly innovator says he’s looking for “stylistic mash-ups” that might not appeal to conventional country music gatekeepers. He’s also pushing the boundaries of cash to make crypto king as the new money of the internet by exposing mainstream, mobile Millennial music lovers to Litecoin (LTC).
Fans will be able to pay for YoCo merchandise and events using LTC.
The collaboration with Polow da Don marks another mainstream milestone for Litecoin. In April Litecoin made a strategic partnership with concert production company C&U Entertainment Global to reach millions of music and crypto fans at a K-Pop concert. In December 2018, Litecoin became the official sponsor for a UFC match, exposing the brand to a massive user base of pay-per-view customers.