Dallas-based Apex Clearing and its crypto investment subsidiary Apex Crypto have launched a new onramp for traditional investors. The new broker-integrated cryptocurrency trading platform allows registered broker-dealers and financial advisors to help clients open and fund crypto trading accounts within minutes, according to the announcement.
Apex Clearing, an SEC-registered and FINRA member, is a digital wealth management firm. The company’s five million clients can trade Bitcoin as well as three leading cryptocurrencies: Ether (ETH), Litecoin (LTC) and Bitcoin Cash (BCH).
The platform is launching to investors in 40 states and the District of Columbia, with additional states expected to join in the future.
The new infrastructure also plans to bridge traditional and alternative asset trading, allowing investors to shuttle between trading equities and trading cryptocurrency in a few clicks.
Says Bill Capuzzi, CEO at Apex Clearing,
“Our integration with Apex Crypto helps financial firms give their clients a streamlined way to invest in a wider variety of asset classes that feels like part of their core portfolio, while still being handled on a separate platform for regulatory purposes.”
The platform will roll out in collaboration with online discount stock brokerage SogoTrade. According to the announcement, SogoTrade will initially introduce crypto trading to its US-based clients with an international expansion planned for the near future.